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5 types of print marketing that could help your business to improve its bottom line

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StrategyDriven Marketing and Sales Article |Print Marketing|5 types of print marketing that could help your business to improve its bottom line“Print marketing is dead.” Where have you previously heard or read that phrase? Probably in quite a few places. However, the figures tell a different story: in 2017 alone, printing marketing generated a 190% stronger response than in the year prior, while 43% more customers responded to direct mail in that period.

Paradoxically, the increased digitization of marketing might have created an environment where the tangibility of print marketing materials is now much easier to appreciate. This all leaves the question: what means of print marketing should you especially strongly consider using to promote your business?

Brochures

In essence, brochures your company produces and distributes should explain your products, services or, for that matter, your company as a whole. Small Business Trends points out that, while brochures can be folded into easy-to-carry pamphlets or leaflets, they can also be presented unfolded.

Fortunately, folded and unfolded brochures alike can be easy to make with the right equipment at hand, such as printing machinery from an esteemed, specialist brand like Duplo International.

Business cards

According to one statistic shared by Digital Doughnut, 72% of people continue to assess companies from their business cards. Yes, those are the kinds of cards these firms might be especially inclined to hand out at trade shows, lectures, seminars and similar meetings where person-to-person networking can flourish.

Therefore, you need to make sure that your company’s own cards catch the eye for the right reasons. Monochrome colors can work well for tech firms, while red is good for bolder brands, like those in sports. Unsurprisingly, green is often favored by eco-friendly companies.

Direct mail postcards

The modern effectiveness of direct mail marketing has already been well-attested in this article – and you can wield the power of direct mail especially effectively when you use postcards for the purpose.

That’s largely because, when postcards fall through a letterbox and onto a welcome mat, they can stand out relatively easily from the usual clump of white envelopes. Also, a recipient of the postcard only has to glance twice at it to discern what it offers, making your job as a marketer appreciably easier.

Posters

While there’s nothing practically stopping you from handing out posters much like you might do with brochures and business cards, posters are usually instead displayed at highly-frequented locations where they are thus likely to garner a significant amount of attention.

Posters can prove an especially cost-effective form of print marketing – as, when designed in an attention-grabbing but informative way, even just one poster could help you to attract a high number of customers.

Outdoor signs

Many principles of good poster design apply with outdoor signs, too. For example, you should limit the displayed information to a few basics to help people who see those more easily remember them.

Outdoor signage can be used to promote upcoming events, campaigns or sales – or, indeed, simply let people know what your business is and is about. This kind of signage is usually printed on durable plastic to help it withstand the elements.

The three business decisions that are too important to make on your own

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StrategyDriven Entrepreneurship Article |Business decisions|The three business decisions that are too important to make on your ownIf you run your own business, you’re likely considered an expert in your industry. The only problem is that you might not be an expert in everything else it takes to run a successful business. With that in mind, here are three business decisions you should always look for the guidance of experts before making any big moves.

Marketing

When you think of your company’s most important departments, you might think about the design staff that plan your new range of products, the production staff that actually produce them, or your sales team that make sure they get to the customer. Many people often overlook the power and influence of the marketing team. In fact, some smaller businesses even believe they can run without a marketing plan altogether. It’s important to have a marketing system in place to make sure enough customers know about your products and are persuaded to buy them, so you’re business can truly grow over time. Even if every other department is doing their job correctly, you could be losing out on a lot of money without proper marketing.

While it is possible to run a business without full-time staff members trained in marketing, it doesn’t mean it’s smart to do so. As there are so many ways of marketing, and the size of marketing campaigns can range massively, it’s important to speak to someone who knows which steps are right to take for your business. What works for one business might be a complete waste of resources for another, and vice versa. A marketing company like Flyrise, can help you decide the best ways to spend your marketing budget on a monthly basis. With the right advice, you can enjoy a path to long-term growth and success year-over-year.

Recruitment

Another important decision for any business to understand properly is recruitment. Hiring an extra staff member means your business can be more productive. But, doing so also means an increase in your payroll cost, and if you’re a small business, even one person’s salary can make a big difference. With this in mind, it’s important to pick only the best people to work with you. If you’re unsure of the qualities to look for in your new employee, or even the best way to judge which candidate is the right one for the job, seek the help of a local recruitment firm. If you choose the wrong candidate, you could be stuck with someone who isn’t benefitting the business as much as you’d hope but is still being compensated as such.

HR

Disputes between staff members can be seriously damaging to your company. At best, they’ll damage the mood of your team and also affect their ability to collaborate together. At worse, and it could lead to court cases and other complications. When it comes to dealing with HR, it’s important to find resources independent from the business to make sure every situation is dealt with fairly and to the letter of the law. If you don’t hire an expert, these disputes will go on for longer and cause a lot more disruption than necessary.

5 Reasons Why Online Payday Loans With No Credit Check Are Preferred By Teachers

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StrategyDriven Managing Your Finances Article |Payday Loans|5 Reasons Why Online Payday Loans With No Credit Check Are Preferred By TeachersIt is astonishing to note that our children and our country’s future lie in the hands of people who are paid very little for the work they do. According to a survey conducted in 2020, it was found that the median annual wage for a teacher is $60,000. An alarming fact was presented through this survey that teachers’ entry-level positions are only paid $40,000 per year.

This leaves our educators no choice but to pick up extra jobs and extra shifts to fulfill their basic needs. The state of our education system rests upon the hands of our teachers. Many already have previous loans resting upon their head, either for their previous education or for a house. If they cannot pay the installments back on time, they rack up a bad credit score, which makes it extremely difficult for them to apply for another loan. This is why teachers, left with no option, choose to go for online payday loans. These are a lifesaver for teachers when they are left with no viable financial option.

Teachers are given relief through no credit check online payday loans

It is not easy living a life where you can barely cover your expenses every month. As reported by many teachers, they tend to run out of cash-in-hand by the end of the month and usually have to do some serious budgeting to get through the whole month.

Payday loans offer a lot of relief to teachers in this regard. Payday loans are short term loans that can be repaid by the borrower within 30 days, that is, till their next payday. This loan is supposed to be paid back in one go. Teachers can easily apply for a loan to get some ease and convenience until their salary comes again.

Many teachers can have a bad credit score due to late loan repayments or even late credit card payments. This leaves them no way to apply for another traditional bank loan. A lot of lenders approve online payday loans without any credit check. You can learn more about no credit check online payday loans with instant approval to see how they can benefit you. This is quite an attractive feature for teachers looking for other viable financial options.

Help offered during emergencies

How many times have you had an emergency come your way? Maybe you had to take your spouse or child to the hospital suddenly. Maybe your car broke down, or maybe you had an unexpected household expense come up. We all know how hard it can be to deal with such emergencies, especially when we do not have any savings kept on the side.

As reported by many teachers, they barely have any savings kept on the side since all their salary goes into fulfilling their basic needs and necessities. Payday loans offer the borrower money in case of emergencies. Unlike traditional bank loans, these loans are provided almost instantaneously to the applicant after approval.

This offers a huge safety net to teachers by providing them with an option in hard-hitting emergencies.

No collateral is needed for a payday loan

Loans such as business or home loans require the borrower to put up security or collateral for borrowing the specified amount. Lenders do this to guarantee that the borrower will return the loan amount within the specified time. It is quite difficult to obtain such loans when the borrower does not have any collateral to put up or is quite skeptical about it.

Online payday loans do not require the borrower to put up any collateral at all. In case the individual is unable to pay back the loan, they can simply talk to the lender about changing the payment schedule. They do not have to worry about losing their property or whatever they have put up as security. This is quite a viable alternative for teachers.

Full control over the money

Business loans can only be used for specified purposes such as construction, payments to suppliers, employee salaries, or new equipment. Similarly, home loans can only be used to purchase property, home renovations, and similar things. Such loans do not give any control to the borrower on how to spend their money.

On the other hand, online payday loans offer full control of the loan amount to the borrower. Teachers can use the loan amount for anything such as their child’s tuition, household emergencies or bills, groceries, or even just for a vacation. They can use the amount in any way they wish to.

Applications have never been this easy before

Whenever we think of applying for a loan, the first thing that comes to mind is the extensive amount of work we have to apply for a loan. Traditional bank loans require the borrower to visit the branch multiple times, fill out a ton of forms, and go through an extensive credit score check to consider the bank’s application.

This is not a viable option for teachers since most of them are working two jobs to support themselves. Payday loans can be applied for online. All you need is five minutes of your time and a good internet connection to apply for a payday loan.

Unlike the endless requirements that are needed to be fulfilled for a bank loan, payday loans only require a few things. They need the applicant to be at least 18 years of age, have a valid and active bank account, provide their Social Security number, and have a stable income source.

It isn’t charming to see the median annual wage of teachers in this country. Sadly, our educators have to resort to other methods of income to survive. Till this country gears up and recognizes the need to pay teachers a better salary, payday loans have provided immense relief. Indeed, payday loans are a perfect financial alternative for teachers. So, if anyone is distressed with their financial situation and is finding it difficult to find any reliable source to borrow money, online payday loans can be of great help.

5 WAYS TO HELP AUTOMATE YOUR BUSINESS

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StrategyDriven Managing Your Business Article |Automate your Business|5 WAYS TO HELP AUTOMATE YOUR BUSINESAutomation is a process of replacing manual human needed in executing tasks with any form of technology. Automation is an area of business that is of immense benefit as it uses technology to perform business tasks or processes, where human effort or supervision would be otherwise needed. By incorporating automation, business-owners can boost efficiency, minimize operating costs, and ensure near-perfect consistency in business activities.

Although automation is great for business, certain factors must be considered before integration into your business. Areas any business owner should focus on are tasks or processes that are reoccurring, repetitive, algorithms can handle easily or time-consuming. Choosing the right tasks to automate is key to the growth of a business. So, here are five easy ways to help automate your business.

1. Social Media Automation

Social media has become an essential part of any business, especially in small businesses. Social media can help businesses to build an online reputation, raise awareness for their products or services, engage customers and potential customers, get feedback, and demonstrate expertise.

Automating your social media is a great way to help boost productivity, with tools that integrate your social media platforms and schedule posts across various social media platforms. There are several available such as Buffer, Hootsuite, ContenCal, etc.

2. Integration of AI Learning

The capabilities of Artificial intelligence have grown significantly over the last decade. It is now possible to feed AI’s business metrics in the form of data points that allow AI to optimize your business activities like price and digital marketing send. The benefits of Integrating AI are not no exhaustive, as there are constant developments and updates.

3. Automated Updates and Responses

Setting up automated updates and responses is great for reoccurring activities that involve your customers. Such as automated email updates that welcome new subscribers or inform them of recent transactions with your business or business promotions

The automated updates can intelligently respond to basic questions and regular inquiries customers may have, based on pre-set guides.

4. Documentation and Data Gathering

Automation in business is not limited to digital relations alone; it is also useful in areas of data gathering and documentation. Several documents and data are transferred in email correspondence, and keeping track of all the paperwork can be very time-consuming and tiring.

With automation software such as ERP Development, all the paperwork and documentation are automatically sorted according to your pre-set rules.

5. Enterprise Resource Planning (ERP)software

ERP software one of the best ways to ensure effective business automation. As it is a system that centralizes various aspects of business process management i.e., human resources, logistics, finance, documentation, orders, billing, inventory, customer management, and all that comprises the said business. ERP is basically a business management software.

However, the ERP software is not a generic solution, as it must be developed to suit every businesses’ metrics. Therefore in ERP Development, the software system must be modeled after the metrics of every business.

Conclusively, the first step to ensuring effective automation is to observe the repetitive and time-consuming areas of your business. Also, the development of ERP software will help in centralizing all the aspects of your business.

Which Firefighting Job Should You Choose?

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StrategyDriven Professional Development Article | Which Firefighting Job Should You Choose?Firefighting can be an exhilarating career, filled with plenty of opportunities for advancement. There are many different jobs available in a fire department and knowing which one best suits you can help you determine what courses you’d like to pursue during training.

Investigator

Investigators do what the name suggests, investigate the probable cause of a fire. An investigator has typically undergone police training as well as receiving their firefighter certification Texas. If you like detective work and want to keep your fellow firefighters safe, this job may be for you.

Fire Marshal and Deputy Fire Marshal

The fire marshal assesses situations and examines buildings for potential danger. They head up the Fire Prevention Bureau to keep their town and citizens safe. The deputy fire marshal works closely with the fire marshal and sends teams to inspect new buildings to make sure they’re up to code.

Engineer

The engineers on the team are trained to drive the various types of fire engines. They’re also responsible for providing water, maneuvering ladders and setting up equipment.

HazMat

These firefighters are trained in how to handle hazardous materials. If chemicals are involved in a fire, these technicians have the proper equipment and training to handle it safely.

Paramedic

Most firefighters must have a basic EMT certification to help them respond to medical emergencies on the scene. The paramedics have more advanced training and are sent in to cover the most severe medical cases.

Airport Fire Rescue

Firefighters need to be specially trained to fight fires that arise at the airport or on an airplane. Airport fire trucks have special equipment designed to respond well to this location as they need speed, high water-capacity and off-roading capability.

Captain

Once you’ve been in the firefighting work force for a significant amount of time, you have the chance to be promoted to captain. As the captain, you’re in charge of the fire station and you’re responsible for the other firefighters on your team.

Chief

The next step above fire captain is fire chief. They have similar responsibilities as the captain, but farther reaching. Instead of being responsible for one station of firefighters, they are usually in charge of multiple stations.

As you can see, a firefighting career can be diverse and fulfilling. With so many specialty training options, you’ll be able to tailor your career to your strengths. This will allow you to advance quickly through the firefighting ranks.