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LED Lighting And The Advantages For Making The Switch In Your Business Premises

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StrategyDriven Managing Your Business Article |LED Lighting|LED Lighting And The Advantages For Making The Switch In Your Business PremisesWhen it comes to our business locations, there is now more of a focus for us to be eco friendly with our approach to how we run things. Our business, the technology we use daily and also the way we handle our business dealings. However, when it comes to implementing these changes as a business, what can you do?

There are thankfully a lot of things that you can do to ensure that your business is greener. You can focus on recycling elements, where you make some changes to how you recycle things like old technology. Or at least making it easy for employees to recycle certain materials such as plastics and paper. You can make it a focus in terms of incentives for staff to use public transport or even a ride or walk to work scheme. However, there is one simp[le thing that you can do that will have a lasting difference, and that is changing the light bulbs to LED alternatives. But are there other benefits for doing this? Let’s discuss this point in more detail.

They are energy efficient

Did you know that LED lights are up to 85% more efficient than standard bulbs that you may be using or buying in your local DIY store? It is true that LED bulbs are much more efficient in terms of the amount of energy that they use. In comparison, you may need to purchase a higher wattage fluorescent bulb initially, but an LED equivalent will have a lower wattage, but will still give off the same light. Enabling your business to glow but using less power and energy to do it. Making it a more pleasant and well lit working environment.

Non toxic

Many of the flourescent bulbs that you can buy today will have toxic elements to them, that includes noxious elements such as mercury. LED bulbs contain no toxic elements at all. An older bulb that does have toxic parts can cause issues when they are thrown out and no longer needing to be used. Heading to landfill they can contaminate the environment. Disposal should be done through a dedicated company that can dispose of the toxic elements efficiently, but this is less likely to happen day to day, especially when you have other things to focus on in your business. With an LED bulb, you don’t need to think about these things.

Less lighting in your home needed

As an LED bulb is powerful even at a lower wattage than a standard bulb, this can mean that you need less lighting overall. People tend to try and make more informed choices, and so while purchasing a standard bulb may choose a lower wattage, but this can mean sacrificing on the strength and then doubling up on the amount of light you need. An LED bulb will be strong enough to give you the light you need.

Easy to get hold of

It used to be that needing to get hold of LED bulb alternatives was harder, and so people would choose a standard bulb that could be purchased in their local hardware store, but now LED bulbs are far more readily available. A quick look online to find an LED Lighting Store will help you to find a local supplier to even be able to purchase them online for even more ease. Make it easier means that you can now make a more informed choice with the bulbs you use to light up your business premises.

Longer life span

LED bulbs can often be seen as a more expensive purchase than a normal standard bulb, but while you may not be too happy with the initial cost, LED bulbs are seen as more of an investment. But in terms of the life span, an LED bulb will far outlive a standard bulb, which means that overall you emit lower carbon emissions. Some LED lights can last up to six times longer than a standard bulb and light, which means less replacements. In terms of looking at the bigger picture, less bulbs needed means less constraints when it comes to manufacturing and processing, which can also have a positive impact on the environment.

An investment and saving in the long term

Finally, we have already mentioned that there is an initial investment to make, as LED bulbs and lights can be seen as a little more expensive. But with them lasting up to six times longer than standard bulbs, the investment can offer a huge savings in the long term. Spending more now will give you the peace of mind that you are doing your bit for the environment, and making your business more eco-friendly by just a switch of a bulb.

Let’s hope this has made you more aware of the advantages to LED lights in your business and encouraged you to invest.

How to Keep Your Business Sustainable

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StrategyDriven Entrepreneurship Article | Sustainable Business | How to Keep Your Business Sustainable No matter which industry you are running your business in, you will need to ensure that you are offering more value or lower costs than your competitors to protect your market share. At the same time, you have to protect your reputation and ensure that you are making long term plans, instead of simply focusing on surviving from one month to the next. There are certain areas you will have to pay attention to to guarantee sustainable growth in your business.

Keep Up with the Regulations

One of the main risks for your business is related to regulatory and legal changes. If you don’t stay on top of the latest law and have a legal expert to monitor the changes, you might face fines, or even have to close your business down. In case you run a business with a high environmental impact, you might consider installing a ground water monitoring system to ensure you are not putting communities at risk or breaking the law.

Increase Your Research and Development Budget

It might also be a good idea to do your research and invest in the latest technology, or you will be left behind by your competitors. Investing in improving your efficiency and productivity will help you create more value to your customers and maintain your reputation. From software to the latest tools, there are various areas you can spend your research and development budget on.

StrategyDriven Entrepreneurship Article | Sustainable Business | How to Keep Your Business Sustainable Delegate

If you are trying to control or even micromanage every process in your organization, you are going to get overwhelmed very soon. That is why you might want to create a plan to delegate some of the tasks, so you can focus on strategy development and other aspects of your business that will make a long term difference.

Nurture Your Talent

One of your most valuable talents apart from your reputation is the talent pool and your employees. If you look after them, you will be able to offer better quality services and products to your market, and reduce your recruitment and human resource costs. If you would like to run your business in the most effective way, you will have to nurture your talent and focus on organizational learning and knowledge sharing.

Keep an Eye on the Trends

It is absolutely crucial that you look into the future and spot the customer and market trends as soon as possible. Industries, technologies, and market trends change faster than ever before, and this means that you have to be a leader instead of a follower to win the game. Invest in business intelligence and market research, ask your current clients for feedback, and run trials before launching a new product.

There is a lot of talk about business sustainability these days. You might automatically think about green investments, but it actually means much more. Focus on your long term goals and the market trends, invest in new technologies and talent development, and you can remain competitive for decades to come.

A Quick Guide To The Marketing Benefits Of A Greener Business

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A Quick Guide To The Marketing Benefits Of A Greener Business
Photo courtesy of Gui Seiz

There are plenty of reasons why businesses all over the world are becoming more eco-friendly. It’s a money-saver, for a start. All those high electricity bills, waste paper – it all costs you far less when you try and limit the use. But, one of the most overlooked benefits of running a greener business is that it is great for your marketing efforts. In this brief guide, I’m going to outline some of the reasons why.

It’s an instant profile changer

You hear a lot about ‘values’ in business these days. And, let’s be honest, most of them are nonsense. But with a greener outlook, you have something to shout about. Embracing a more eco-friendly approach with your company places you in an area that is more interesting for more people. And, it works on a local and national scale. Journalists will be more likely to pick up on your story, and, in essence, it gives you a much wider field to play on.

You make up your customer’s minds for them

We’ve spoken before of one particular problem that many businesses face when trying to build their customer base. It’s all about what makes buyers choose one product over another. Some people will buy only when they are at that stage of the sales cycle. Others will prefer a color or a brand name. And, most importantly for this article, some will buy for ethical reasons. People actively look for companies that embrace a green outlook. Nobody actively seeks out a business that damages the environment. So, it’s a no-brainer: pursuing eco-friendly values will make you more appealing to a large part of the market.

It’s trackable

One of the oldest marketing techniques in the book is sending out literature or greetings cards at certain times of the year. You can track these – to an extent. But, in most cases, you never know whether those flyers and leaflets end up in the trash or whether you get a direct response. It’s also a tremendous waste of paper and printing, especially for unsuccessful campaigns. However, try those marketing methods online and it’s a different story. Whether it’s holiday ecards for business customers or special offer emails to customers, you can track it all. You can see who opens them, who responds, and you can get a better grasp of what works – and what doesn’t.

You get access to your local community

With the web being all encompassing for marketer’s minds these days, it’s easy to forget what your local community can do for your business. It’s a strong market that can give you a backbone for growth, and local firms from different industries often work with one another. If you embrace a greener strategy, it’s something you can champion at a local level. That gives you access to all the other businesses in your area that are doing similar things and puts you on a pedestal of sorts.

So, there you have it: some simple ways that show going green can give your marketing a boost. Let me know if you have any ideas on how you can change things for your company and I’ll get right back to you. See you again!