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Why You Should Use Truck Advertising for Your Business

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StrategyDriven Marketing and Sales Article |Truck Advertising|Why you should use truck advertising for your businessIf you use a vehicle for delivering goods or want to find a way to really make your brand stand out, truck advertising may be the marketing strategy you haven’t thought of.

Whether you’re a non-profit, a physician, or even a hairstylist, advertising your business on the side of a car or truck could help you reach new audiences.

Truck side advertising is incredibly versatile, and here’s everything you need to know about how the strategy can work for you.

What is truck advertising?

As the name suggests, truck advertising is a strategy in which you use a custom vehicle wrap to advertise your brand on the side of a truck. You could either rent space on a truck from another business or use one of your own delivery trucks to do the job. When the truck is out delivering items, your brand messaging has the chance to travel far and wide on a daily basis. You can do truck advertising to promote your business in the local area or even take your message overseas to reach new target audiences.

It’s essentially like a practical billboard on wheels. The truck can still do what trucks are supposed to do, all while getting you more exposure. You don’t need to cover the entire truck or trailer, either. Sometimes just the back of a van can be covered. If a truck is stuck in a traffic jam, you’ll have plenty of people reading your advertisement on the back of a truck to pass some time… Who knows, you could provide the exact service they’ve been looking for!

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Why you should use truck advertising

When it comes to marketing campaigns, the cost typically continues for however long the campaign lasts. With truck advertising, once you’ve paid for the vehicle wrap, that’s all the costs over with. You have the flexibility to run your campaign for a short, or as long as you’d like, without having to worry about the ROI metrics day by day.

A study by Identify Yourself found that 75% of people favor the opinion of brands they see on trucks. As these vehicles are always on the roads and take up quite a prominent space on the horizon, people tend to believe the brand they’re advertising is more professional or better established than others on the market.

There’s also some hidden psychology that can boost your brand’s reputation when using truck advertising. The American Trucking Association reports that 91% of people notice truck side advertising while driving. When you see a brand on a truck, you automatically assume the truck is carrying the brand’s products. If people see truckloads of your brand traveling around, they’ll think you’re hugely successful and more trusted. All of this creates more brand positivity and loyalty for your business.

If you’ve ever been drawn in by an out-of-home advertisement, just think how successful the same could be for your brand. Truck advertising is pretty affordable – especially if you’re using your own truck – so there’s no reason not to try it.

Tips To Help Save Money In Your Business

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StrategyDriven Managing Your Finances Article |Save Money In Business|Tips To Help Save Money In Your BusinessSaving money in your business is never really a bad thing. It’s good to always have a bit of extra cash lying around when you need it and for many businesses, an emergency fund is in existence for a rainy day. If you’re looking to save money for your business, then here are some helpful tips that you might find useful.

Control Department Spending

Departments are likely to have individual budgets that you’ve distributed out at the start of the financial year. However, that doesn’t mean you should simply let go of that responsibility or just let them spend as they please. It may be useful to have more than just the one person signing off on a bigger expenditure than normal to ensure that the money is being spent wisely. It’s also good for all departments and their staff to have good communication about what’s being spent and what can but cut down on.

There’s always going to be the odd spend here and there that can be avoided and so it’s good to monitor the departmental spending where possible. If there are opportunities to reduce or cut back when needed, then make sure you let the departments in question know beforehand. It’s critical that you’re not pulling the rug from under them, especially when they may need the money for something else. This can be particularly important for smaller businesses who may not have the sizable cash flow that bigger companies have.

Monitor Your Finances Overall

There’s no harm in monitoring your finances overall as a business. There are lots of expenditures that will be happening in your business and it’s good to look over them every once in a while. There’s also always the risk of falling victim to fraud and that could result in a lot of money coming out of your bank account. It might also be money that comes out in small amounts and is therefore not noticeable, especially if you’re not checking receipts against what’s being spent. It’s important to have someone do this regularly and if you can’t get it done in-house, then it’s worth outsourcing where possible.

Don’t allow your finances to become something you push to the bottom of the to-do list because they matter more than most things.

Ensure Your Finance Team Aren’t Overwhelmed

Looking after your staff is a must and the last thing you want to do is to make them feel overwhelmed. This might lead to a lack of productivity else and that’s only going to hinder your business directly. Look at your finance team and how much they’re taking on. It might be that the work processes involved in their day-to-day activities are too much and it’s something that you may want to streamline. Consider what can be streamlined and what needs to be outsourced.

All businesses outsource certain things that need doing and it might be that you need to do the same in your finance department. Make sure that your financial team have all the relevant training they need to, whether it’s a course to help learn more mathematics like how to calculate percentage or a course on dealing with taxes. There’s always learning to be done!

Spend Money That’ll Go Further

Spending money is important because it helps grow the business in different ways. If you’re trying to make your money go further, then it’s important to consider what you’re spending it on and where you might want to change when it comes to your tactics. For example, traditional advertising has worked for many businesses over the years but to an extent, has limited the amount of companies who can financially afford it. It has also proved to be quite inferior thanks to the birth of the online world. Digital advertising therefore has become a lot more popular, and a lot more affordable.

Not only has digital advertising become more popular there’s also more opportunity to expand your reach as a business. So, you might be thinking about spending your money through digital advertisements, rather than the traditional route to save money.

Try to be more smart with your money and how you spend it. There are lots of ways to spend your money that will only do so much. The best way of spending your money is to spend it in places that are going to double or triple the ROI. The more you can get out of it, the better. Start looking at where you could be saving money and where else to spend it to get more out of it.

StrategyDriven Managing Your Finances Article |Save Money In Business|Tips To Help Save Money In Your BusinessCollaborate With Other Businesses

Collaborating with businesses can be a great way to save money because you’re cutting down the costs. For example, if you wanted to create a new product and that product had the opportunity to be combined with an existing business, why not partner up? There’s something that can be gained by both of you financially but also there’s the potentially to cross-promote on each other’s channels, which opens up the potential for new customers on both sides. As much as you might not want to partner up with other businesses for fear of the competition, it can actually be more beneficial to you both, to collaborate where you can.

Be Wary Of Taking Financial Risks

All businesses can come with their risks and there are many occasions where some risks will be taken and others will be avoided. Any risk is usually financially driven and you should be wary about which ones you take. When considering a risk, ask yourself whether or not you can bounce back? If you don’t have the money to risk or you can’t afford to do the risk twice, then you may want to step away from the opportunity itself. There will be many more that come along but it’s important to spot those risks that might be financially detrimental to the business.

Saving money in business can be something that helps keep you going through the tough times, so try to be active in your methods of saving money.