Posts

Is Your Web Designer Turning Viewers Into Customers?

/in , /by

StrategyDriven Online Marketing and Website Development Article, Is Your Web Designer Turning Viewers Into Customers?

Is your website attracting traffic but failing to draw in customers? If so, then this is likely to do with the design of your website. There are so many companies who are failing to reach their online potential because of their website. You may think your site looks impressive visually, but a good design incorporates so much more than this.

Too many companies offering website design services are doing their customers an injustice. They try and wow them with the likes of flashy graphics but they don’t take the time to deal with what really matters; generating money. After all, isn’t higher profit what every business wants to achieve? The flashy graphics may look fantastic, but it may also take ages to load, and by this time your potential customer has gone elsewhere and bought off of your competitor.

When you are looking for website design, find a company that will deal with the hard facts. Is your bounce rate too high? Are you generating enough page views? Are people only visiting your site for a short period of time? How many viewers are you turning into customers? They need to tackle these issues and work tirelessly until the resolution is one you can be satisfied with.

This is not to say that they will not generate innovative and creative website designs. They should have an undeniable talent for their field, which is matched with the training, qualifications, and experience required. Designs must always visually delightful and every decision is made whilst thinking about your brand image and the corporate identity you assign yourself with.

A goal-orientated approach and innovative design ideas must be coupled with a focus on user experience and a powerful functionality in order to give you the complete package. The internet is all about convenience; that’s why people love it so much. When you look at your website now, can you honestly say it is easy to use? Can customers easily navigate to the returns page? Is a method of contact easily accessible?

Apart from a thorough approach, another area to look for is a thorough process. The company should begin with a consultation whereby they are able to soak up as much as possible about your business as well as provide you with a creative brief. They will identify the key conversion factors for your business i.e. how they are going to turn those viewers into customers! Then the web design process begins followed by website development. This is where the design is turned into the complete finished package. They will then provide you with in-depth CMS training to ensure you can use your new website without any difficulty.

They should not just design a website and leave you to it; they should provide ongoing support and quarterly reports to ensure your website is performing to the optimum level. After all, the internet is ever progressing and developing and thus you simply cannot remain stagnant.

Why Isn’t My New Business Making Any Money?

/in /by

StrategyDriven Online Marketing and Website Development Article |Setting up a Business|Why Isn't My New Business Making Any Money?When you finally take the plunge to escape the rat race and set up your own business, it’s easy to get ahead of yourself. You have dreams of making lots of money, customers come flooding in and all of your financial worries just melting away. But of course, this isn’t the case most of the time- starting a company is hard work and things probably won’t take off as quickly as you think. Here are some of the reasons why you’re yet to make much (or any) money in your venture.

Be patient

First things first, you might need to just be patient. It can take time to build up a reputation online, for those first customers to start posting reviews and making recommendations. It can take a few weeks for any marketing efforts to show their effects. Try not to panic and give it a little time, as long as you’re sure you’re doing everything else right- you might just need to be patient.

Improve your website

Have you set up a free or cheap website as a way to get your business online but without spending much money? Even if your site looks ok, it’s always going to lack the sleek professionalism that you can only get with an experienced web designer. Customers are picky and have high expectations, it doesn’t matter what kind of business you run. If they think your site looks cheap or amateur, it’s easy for them to assume that rest of your business is run the same way. Your website really is an investment, it’s essential for success and something to consider improving if you’re not making much money.

Better images

Stock images from the internet lack the personalisation that customers will be looking for. You don’t want to look like any other bland business out there, you want to be unique and sand out. This is impossible to achieve when you’re using images that people have seen online hundred times. Invest in good images for your company’s website, this could be things like professional model shots to show clothing or products or photos of your staff on a ‘meet the team’ page for professionalism. Show whatever it is your customer is going to be buying. If you’re a corporate business, photos of your team and office can help give clients that sense of who you are- it makes things feel more personal.

Marketing efforts

If you’re not reaching the right people, it doesn’t matter what your business does or sells- you’ll simply never sell enough to make a profit. Don’t just wait for customers to stumble across you, use a marketing agency or a hire a professional to run things for you since they will have the skills and expertise needed. In many cases, a lack of sales can be fixed by marketing. If you know you’re selling good products or services that people want, it might be a case that you’re just not reaching the people who are likely to buy from you. Marketing can fix that.

Ecommerce Websites Need To Focus On Quick And Easy Shopping

/in /by

StrategyDriven Online Marketing and Website Development Article |Ecommerce Website|Ecommerce Websites Need To Focus On Quick And Easy ShoppingEcommerce is the rocketship that doesn’t run out of fuel. Year-on-year, ecommerce continues to grow. It’s the way of the future and it makes perfect sense. One of the best reasons why it makes perfect sense is because it makes shopping easier and quicker. These two things lay in the website design field. Navigation is one thing, but the user experience is going to cater for outright speed. Online customers want an ecommerce website to do one thing above all else and that makes it easy for them to find what they want. That’s it, it’s not complicated. Well, in theory, it’s not but website designs have to be unique and interesting which puts a spanner in the works of UX. There are some rules to follow, which for any ecommerce business will make it easy for customers to search and filter their way to the products they desire.

Optimize suggested searches

At the top of your ecommerce website, you should have a search bar. This is best kept right in the middle of the high bar so it’s clearly in view for every page. As visitors click on the search bar, there should be an automated search suggestion. For example, you’re a retail clothing business, a visitor types the letters ‘jea’, your search bar should immediately suggest things like ‘blue jeans’, ‘jeans for men’, ‘dark denim jeans’, etc. However, the trick is to bind your search bar, suggestions and your cookies to remember each search that an individual has made. This way you can optimize the suggestions to include products or similar products they may have already bought or looked at before.

More options the better

It’s important to understand some customers may only be half sure of what they are looking for. They may be in the business of searching for a new pair of jeans but they don’t know what sort they would like. This makes a suggestion bar kind of limited as there are no visual representations of those suggestions. That’s why a faceted search for bigcommerce is invaluably useful. The search results will show images and prices of the jeans but with a filter option, they can decide to only see jeans in their size, in their desired color, brand, price and category. By seamlessly clicking on each option, they can narrow down their search with the aid of changing visuals to accurately represent their options.

Recovering baskets

Many times consumers don’t have the time or the patience to log into their account and start shopping. Sometimes they’ll just swipe and browse items they are interested in. they might also click ‘add’ or ‘buy’. Since they’re not logged in, if they were to click off the page they would lose their basket. However, with a flexible cookies policy, you can remember the machine or the IP address the basket was made from. Therefore it will remember the same items that were selected when that person does eventually log back in and make the purchase for real this time.

The quicker you can find products for your customers, the easier their shopping experience with you becomes. Focus on optimized search suggestions first to get a feel for what individuals may like. If you need help, get a B2B website designer.

5 Instantly Positive Highlights You Can Easily Publish On Your Landing Page

/in /by

StrategyDriven Online Marketing and Website Development Article |Landing Pages|5 Instantly Positive Highlights You Can Easily Publish On Your Landing PageYour business’ landing pages are the first point of contact for any new customers visiting your website, so it’s important that you’re making a solid first impression. If you’re struggling to find inspiration for your landing page and wondering what sort of information and tone to take on your website, then this article will provide you will all those answers – and crucially how each one can benefit your business or brand. Take a read below to find out more.

Client Testimonials

Client testimonials are a superb way of highlighting to new customers just exactly what you’re about and some other projects you’ve worked on in the past. Obviously, if you have any negative testimonials it’s a good idea to keep them away from the landing page, but positive reviews from reputable clients are a solid way to show off your skills and draw in new customers interested in using your services.

Contact Information

Obviously one of the most important pieces of information to place on your landing pages is your contact information. You may be wondering why we’ve even included this point because it seems like we’re stating the obvious, but you’d be surprised. Always ensure that the contact information you want your customers to approach you by is clear and easily located to ensure you’re getting the most business as possible. This is particularly important if you’re looking to highlight the fact that you’re using an 0800 number. In that respect, planet-numbers.co.uk can provide 0800 numbers for an extremely cost-effective price.

New products or services

Another obvious piece of information to include on your landing page is any information surrounding new products or services that you’re releasing. Highlighting your latest products and services is a great way of testing the waters and working out what sort of things your customers like. After all, there’s no point releasing something that you’re not going to promote. As well as new products you should always ensure you’re clear about the products and services you offer. Clarity really is the key to attracting new customers and ensuring they purchase from you rather than your competitors.

Latest News

Publishing regular updates surrounding the latest news in your industry is a great way to add fresh and relevant content to your landing page while simultaneously improving your SEO rankings. We’re not talking reams and reams of text; just little snippets of digestible material you can use to highlight things you find interesting that promote your content. Landing pages and blog content are perfect for promoting your business on social media, too.

Information about your brand

I think by now we’ve covered all the main points surrounding what to include on your company landing page. But once you’ve got the important things out the way, take the time to integrate them into your brand tone of voice in a way that appeals to your customer. Information is important, but the way you deliver that information is what’s going to transcribe your words into revenue.

Four Ways Your Company Can Improve Its Online Presence

/in /by

StrategyDriven Online Marketing and Website Development Article, Four Ways Your Company Can Improve Its Online Presence
 
In this day and age, a company’s online presence is absolutely crucial to its success. If someone wants to find out about you, chances are, they will google you – and what’s there needs to be impressive. So here are some tips on how your company can improve its online presence.

Create A New Website

First of all, if your website looks out of date, it’s time to create a new one. If you aren’t sure how to do it, hire a website designer who will be able to make it for you – you need to ensure that it looks professional and that it is user friendly. If you’d like to be involved, why not look up website design best practices so you can contribute some ideas? It’s important to consider what exactly is most important to you about your site. Some companies want sites that are extremely in depth about their products and what they can do, while others like to keep you guessing. No matter what you want, it’s important to make it clear what exactly your company can do for whoever is browsing its site, and you also need to make sure that your contact information is clearly on there.

Consider Your Company Voice

Chances are, your company has a few different online presences, from Twitter to Instagram to Facebook to your actual website, and it’s important that you make sure you have an established voice that reaches across all of these presences. You should be a complete brand and if the people running your website and your Twitter feed aren’t in touch with each other, problems will arise. Consistency is key to your success so you need to consider what exactly you want your company voice to be – whether it’s strictly professional or you’re planning to do some reality TV commentary on your Twitter account, you need to match it to your product.

Protect Your Customers’ Data

These days, privacy is something that is hugely important to people, so you need to make sure that your customers can have absolute faith in your company by carefully protecting their data. Cyber crime is a big deal and has affected a lot of people, so you need to beef up your online security so that your customers know they can give you their details without being worried that you will share it with other companies or – worse – that data could be leaked if your security is breached.

Improve Your Social Media

If you aren’t great with social media, now is the time to change that. It’s the top way that people will contact you – if they have a complaint or query they will tweet you, which means you need to be on it with your social media accounts. Check them every day and make sure you set up a few posts. Relentlessly promoting your products will turn people off, but so will irrelevant tweets – it’s a fine line to walk so it may take you some time to develop that social media presence. Scheduling posts with Tweetdeck, however, should help.

Your online presence is crucial to your success – these tips should ensure that your customers keep coming back for more.