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Shel Horowitz

Products and Services that Address Deep Rooted Social Problems

Perhaps you’ve read the game-shifting books The Fortune at the Bottom of the Pyramid, by C.K. Prahalad or The Business Solution to Poverty by Paul Polak and Mal Warwick. They prove that the most economically disadvantaged people on the planet create a great market for social entrepreneurs – AND provide a terrific testing ground for innovation and cost control. This can be part of your strategy.

These products and services become even more powerful through a lens of deep sustainability, co-solving multiple problems and incorporating multiple benefits. Two examples:

Let There Be Light

d.light’s simple three-item product line simultaneously addresses poverty, education, air pollution/toxic fumes/health risks, energy savings, carbon footprint, and more—and makes a huge difference in lives of its customers. d.light’s deeply holistic analysis of the problems faced by people in poverty led to developing inexpensive, durable solar-powered LED lanterns (sold on time payments) to replace kerosene, open fires—or darkness.


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About the Author

Shel HorowitzGreen/social change business profitability expert Shel Horowitz, “The Transformpreneursm,” shows you how profit by greening your business, turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. Shel’s 10th book, Guerrilla Marketing to Heal the World, highlights profitable and successful socially responsible strategies used by companies from Fortune 100 to solopreneurs.

Bruce Piasecki

New World Companies: The Future Of Capitalism

How does a good company generate value in society? How do the leaders of these new world companies reshape and remake our families’ available goods, our friendship networks, and the many smaller firms that support them?

As a management consultant to over a hundred firms in the last thirty years, my team and I have worked with global companies such as Toyota, Suncor, Siemens, and FedEx, to name a few, to help them transform into new world companies – companies ready to take on the challenges of today’s global economy. In doing this, I derived a way to describe how companies mature by seeing the process as a symbolic clock of corporate competitiveness. As this concept evolved, I came to focus not on the clock itself, but on what it represents: time. Furthermore, I’ve broken down the time periods into segments that represent significant stages in the life of a global business. I often refer to these timeframes as “urgencies,” because, as I view it, corporations must accomplish the business goals outlined within each time period if they are to be successful.

Throughout the years, I have revised my description of these timeframes in a company’s life to take into account the emergence of what I call social response capitalism. I became increasingly aware of the financial ramifications of social response capitalism while working with new world companies. I came to see how each company contributes to this most important new business movement in decades, and why this evolution is crucial to the health of any company – whether a large global corporation or a small regional family business.


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About the Author

Bruce PiaseckiBruce Piasecki, PhD, is president and founder of AHC Group, Inc., a management consulting firm specializing in energy, materials, and environmental corporate matters, and is author of New World Companies: The Future of Capitalism. This article is adapted from material in his new book.

For more information visit ahcgroup.com.

Follow the Green Lights – Small Business Success is a Mixture of Strategy and Intuition

Work is life and life is work for small business owners. The lines are blurred between work and everything else — family, friends, faith and self. It is not always easy to balance the demands of business ownership and living a powerful purpose driven life. To have the best of both we have to rely on our resources, our experience, our talents, skills, and take advantage of all our opportunities. Yes, it’s that simple. To succeed as a small business, simply engage a few basic strategies and follow the ‘green lights’.

Of the approximately 543,000 new small businesses that start each month, only 50% will survive 5 or more years. Small business ownership is a life and a lifestyle that the owner chooses. It offers everything they want in a career, and it is an opportunity to create income and security for today and tomorrow. So, why do they fail? The most common reason is the owner does not have the business knowledge and experience they need to run the business. They know what they have to offer but not how to do so fast enough, efficiently enough, or as profitably as is necessary to maintain a healthy business. As the business struggles, so does the owner. Personal satisfaction is almost always tied to business success for the brave individual that risks it all to have the work life they want most.

So, what does it take? It can be challenging, but any business owner can deploy the strategic and practical aspects of small business ownership. Simply:


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About the Author

Sherry B. JordanSmall business consultant and expert Sherry B. Jordan has spent the past 15 years working to develop ways to help small business owners move from making a choice to own a small business to living a lifestyle they love while making a living. Her new book, Plan It! Do It! Love It!: Be Outrageously Successful in the Small Business Lifestyle, captures and shares an arsenal of strategic advice on how to plan and execute a successful business strategy. The advice that may be most valuable is that which she offers on how to engage the tools you are born with to get what you expect and deserve without sacrificing joy and fulfillment of a rich personal life.

Strategizing for Success: Keys for Planning Annual Sales & Marketing Goals, part 2 of 2

The Strategy of Creating a Space for Success

A fundamental strategy for annual planning is creating a space for success. You can only have so many things. When something is occupying space, something else cannot occupy the same space. This is true both literally and in the metaphoric sense of occupying mental space or space in your business. If you no longer need something, getting rid of it can free up some space. This creates a space for you to attract something new to your business or other areas of your life.

To help you review the ‘space’ surrounding your business, here are some questions to ask yourself:


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About the Author

Eric LofholmEric Lofholm is a Master Sales Trainer, author, business success guru, communications expert and lauded speaker who has presented his proprietary, proven sales and success systems to Titans of Industry and thousands of other professionals world-wide. He founded and serves as CEO for Eric Lofholm International, Inc. — an organization that professionally trains achievement-minded individuals and employee groups on the art and science of selling. Connect with Eric online at www.SalesChampion.com.

Strategizing for Success: Keys for Planning Annual Sales & Marketing Goals, part 1 of 2

Each fourth quarter as the New Year approaches, it’s prudent to prepare a profitability plan for the coming year, especially with respect to your sales and marketing endeavors. Doing so can give you a notable competitive edge, particularly given the extraordinary number of professionals that don’t bother producing this strategic tool. But, whether developed before or after the start of the New Year, the importance of creating a tactical plan for sales and marketing success cannot be overstated. Here’s how to set yourself up for annual planning success.

Successful annual planning requires one key ingredient: your mindset. Indeed, the first step towards successful financial planning is setting an intent to successfully complete your plan. What doesn’t get scheduled doesn’t get done. Make a commitment now to complete an annual financial plan by midnight of December 31. If you need some help getting this done, you can sign up for my annual Sales and Marketing Plan training and you’ll have an opportunity to submit your plan to me by December 31. If for some reason you don’t end up reading this until after December 31, make a commitment to create an annual plan over the next month so that you have it ready by the start of the next quarter.


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About the Author

Eric LofholmEric Lofholm is a Master Sales Trainer, author, business success guru, communications expert and lauded speaker who has presented his proprietary, proven sales and success systems to Titans of Industry and thousands of other professionals world-wide. He founded and serves as CEO for Eric Lofholm International, Inc. — an organization that professionally trains achievement-minded individuals and employee groups on the art and science of selling. Connect with Eric online at www.SalesChampion.com.