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Four Risks to Avoid During B2B Web Development

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StrategyDriven Marketing and Sales Article

A basic tip provided by start-up technicians, expert technology specialists, self-help experts, and network experts on how to start an online business is: “Be Effective.”

Start-ups in e-commerce do their best, often taking part in courses tagged “Start-up 101” that are being promoted as the “easiest”, “fastest” and “best”, and they all seem to disappear in one or two years for reasons unknown. The people who have created new e-commerce enterprises ask the same questions raised by slick and motivational articles about success, instead of clarifying their vision. Unfortunately, none of these resources contains a single piece of advice on how to avoid at the typical errors synonymous with web development during the creation of platforms.

Our company is not just a web development agency; we are the technology partners of several start-ups. Our focus is on quick launch, and long-term projects have also become our priority. Our company is not only interested in the development hours paid by the project owner, but also in the success of a project, the development of additional features, maintenance capacity, and scalability.

Without further ado, we will talk about the main risks involved in web development:

Risk No 1: Contractor’s Experience

Most decision makers try to find an experienced web development company with skills that align with the planned project. If all companies were the same, there would be no single company or proposal that matches the needs of a specific project.

Solution: Look for a web development contractor with extensive expertise. Brendan Wilde of Discountdomains.co.nz believes that it demonstrates the contractor’s ability to implement different business models and bring the experience of other business areas to the benefit of the system. ‘A contractor with limited experience can be a star in a specific field but cannot always see the system in a broader sense’, Wilde added.

Risk No 2: Shortcuts

Some decision makers believe that if they find a contractor with the same experience in implementing the same type of project, then there’s no use to invest in research, analysis, lists of features, prototypes, etc. This may seem reasonable for small business websites or blogs, but when it comes to B2B systems and e-commerce platforms, these errors could lead to huge losses.

Solution: Take your time. Analyse the functionalities and their means of implementation, plot production, create prototypes and align the system’s professional outlook with marketing experts before coding. This will save costs on redesign, or solve technical bottlenecks created by lack of planning. This phase requires between 2% to 7% of the project budget, but saves a large amount of funds for long-term projects. Since start-ups are high-risk on their own, we suggest you avoid all possible dangers whenever you can.

Risk No 3: Length of the Project

This risk also relates to the cost of the project. The trick is to combine the financing model and the development calendar. In a linear process, different experts participate in various parts of the project, passing the baton to the next phase and to the team of experts. This approach may be suitable for small projects, but for large platforms it can ruin the whole idea. This is because the project could be obsolete before you even launch it.

Solution: Look for web development agencies aware of this risk. We have seen a huge positive impact when involving all types of experts in every phase of the project. This workflow ensures a faster transition of expertise among project team members at every stage of development, reduces repetitions and over-clarification, saves development costs in general, and shortens the development cycle.

Risk No 4: Linear Development

As per practical implementation, consider linear workflow as an example. The customer decides to create a B2B web platform from scratch. In a linear workflow, the first two months would be devoted to engineering requirements, creating feature lists and creating prototypes. The following two months will be dedicated to the correction of the prototype with the designers, the outlook design, the correction of the design (because the customer takes on a marketing agency for the purpose of the project) and the fine-tuning of the design. Development will begin in the fifth month simply because the corrections made in the second phase would return to the previous phase and would be used again in the second phase. This process is long, boring, complicated and risky in a competitive environment.

Solution: Try to reduce these repetitions, since the amount of work done by the requisite engineers in two weeks is enough to start working on prototypes, present the marketing agency with results, demonstrate the concept, and implement the changes and subsequently adapt to the market.

In this way, the client can start receiving comments from project experts in four weeks instead of four months. In addition, several specialists work at the same time: the developers are involved in the requirements analysis phase to discuss the performance of features and in the prototype phase to share their vision of coding design with the highest engagement ratio during the phase of development. The participation of designers is at the highest during the design phase, but also influences prototyping because they share their UI/UX experience and continue to support developers during the development phase.

With projects created in two weeks, you can start the development phase faster, using good WordPress plugins. Since the start of the design work is two weeks after design requirements, one month of preparation in this model is sufficient to initiate the development of back-end and front-end, and align the design or functionality with the recommendation from the marketing agency.

Think big, ask relevant questions, act quickly and pay attention to the details of hidden importance. These can ruin the entire project or bring it to the highest peak of business.

Conclusion

The team of web developers over at ALT Agency believe that with any web development project the key to success comes down to project management.

When projects aren’t planned correctly from the start they tend to fall apart mid project and leave to unexpected delays and often increased costs for clients.

By sitting down as a team and planning correctly and using tools such as Trello and Invision it allows for a much clearer outcome and with through planning with all requirements and elements of a development broken down it’s easy to identify issues before they arise.

Why You Should Consider SharePoint as a Business Technology Solution, part 2

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StrategyDriven Tactical Execution Article
 
In the part 1 of this topic, the likes of communication, organization and information was discussed as some of the reasons every business owner should consider using SharePoint. In this article, the focus will be on the pros of using SharePoint as a business technology solution.

Four Advantages of SharePoint

Experts at Domains4less.co.nz say that SharePoint reduces costs by consolidating intranet, extranet and internet sites in a single platform – either internally or through the use of Cloud technology. Training costs can be reduced by using SharePoint to deliver training materials to teams, customers and partners via a password-protected website, accessible from anywhere. Resources, time and effort are saved with SharePoint’s collaboration and productivity capabilities, which allow companies to focus more on higher business priorities.

Useful SharePoint Tools

Often, the reason why companies are reluctant to switch to SharePoint is because they don’t imagine how they can apply it to their business to provide tangible benefits. While there are many tools associated with SharePoint, the following generally feature the most easy to understand applications for business operations:

CRM Tools

With SharePoint, companies can more easily implement a strategy to manage their company’s interactions with customers, distributors and sales prospects. The CRM tools provided by SharePoint can help with marketing efforts, customer service and even technical challenges. CRM data can be shared with customers, partners and distributors, allowing them to send requests, track status and view information. Content management features can be extended to your customers and you can create secure central documents that they can both view and edit.

Calendar

A SharePoint calendar will keep users abreast of events, meetings, deadlines, milestones, and other important dates to remember. Users remain focused and teams are more consistent when everyone is aware of notable calendar events. Customers can also stay abreast of company or product events via e-mail updates. You can even overlay a SharePoint calendar with Outlook calendars (or other SharePoint calendars) so you can filter events or view them simultaneously.

Workflow Solution

Regardless of their size or scope, all companies have workflows that dictate an activity pattern, enabled by the systematic organisation of resources, defined roles and flow of information in a tangible process that can be documented and learnt. Using SharePoint, the workflow is defined as the automated movement of documents or items via a sequence of actions or activities, related to a business process. When applying SharePoint business logic, you can attach workflows to instructions that specify and control the actions that occur in any given document or article. Subsequently, this can simplify the costs and time needed to coordinate common business processes.

Dashboard Instruments

SharePoint lets you create a project panel to help users synchronise and perform tasks. You can view and filter elements such as project details, project documents, project activities, project problems, project calendars, project milestones, lessons learnt from the project, the risks of project, and project modification orders, amongst others. Effective use of the dashboard can help you monitor business metrics, analyse the causes of any problems and improve business intelligence to aid decision making. You can customise the SharePoint panel so that essential tools for managing content and users are readily available.

Is Sharepoint Adequate For Your Business?

There are valid business reasons to use SharePoint, but it’s up to each entrepreneur to carefully analyse their business credentials and calculate the actual cost of ownership. In general, if effectively implemented, SharePoint should reduce costs, save resources and ensure accuracy, whilst delivering tangible benefits for the business, including improved productivity, better decision-making and greater innovation.

Why You Should Consider SharePoint as a Business Technology Solution, part 1

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StrategyDriven Tactical Execution Article
 
SharePoint divides the different areas of a company and provides tools to connect them in a meaningful way. However, many businesses are cynical about Microsoft’s swiftly rising SharePoint tool. This could be because they’re not entirely sure how it can be applied to their business operations. Therefore, the goal of this article is to define SharePoint, analyse its uses and help you apply it to achieve a positive return on your investment.

What is SharePoint?

Microsoft SharePoint is a multipurpose web application platform that makes communication, collaboration and content management more fluid and effective for many businesses. The SharePoint platform collaborates with information exchange, enterprise research implementation, business processes and business intelligence to simplify operations, increase productivity and ultimately save time and money. The three main components of SharePoint are communication, information and organisation.

Communication

SharePoint’s communication capabilities improve the way people work together, enabling teams to be aware of who did what, when and with what documents. Essentially, it helps to share and distribute information in order to improve teamwork. You could also install virtual machines, Artificial intelligence equipments, bots and the likes, but do not neglect the power of SharePoint.

Content is stored in a central repository instead of being distributed throughout the organisation; this facilitates access, allocation, control and exchange. Tasks are assigned and team members receive automatic notifications accordingly. Any upcoming events are easily available and sent to the relevant parties. Meanwhile, blogs and discussion forums provide a platform for sharing information and ideas.

Information

SharePoint allows users more control over information. Content management is more fluid and effective for companies, keeping it in a centralised and synchronised position for all members to access. Here, information is stored in a secure and private place, where it can be shared with team members, customers or assigned partners. With efficient input / output management features, users can add, edit and delete the same documents, whilst maintaining version control.

Organisation

The organisation as a whole is also improved through using SharePoint. Content can be added as a table or list, in which users can easily search for and assign tasks. By storing the content in a manageable database, it becomes much easier to access and share. Utilising the calendar tool, an event can be created and stored alongside related documents, while automatic notifications can alert interested parties about any upcoming events or document changes. Data can be accessed on mobile devices with internet access, so that all parties can have the relevant information at their fingertips, no matter where they are in the world.

In short, SharePoint is a collaborative tool that improves the way in which colleagues work together by providing tools that facilitates information flow between users and departments.

How Can A SharePoint Solution Help Your Business?

Increased Productivity

SharePoint aims to increase productivity via a range of features and tools that provide the relevant information for the right people at the right time, eliminating unnecessary activities through automated processes. Team projects are best managed using centralised workstations and workflow solutions that keep members informed about the status of activities, deadlines and milestones.

Best Decisions

The decisions made by any business consequently determine its future. Successful companies know how to gather, save and study vital trade and marketing statistics to attain efficient, tactical, strategic and active information to facilitate better decision making. SharePoint services enable organisations to quickly respond to a changing market and fast-changing business needs by easily accessing readily available information.

For example, a project panel allows users to view and filter information about the company and project, so they can get an overview of a particular business problem at their fingertips. Subsequently, accessing and distributing correct business information allows a company to make more effective decisions about its future.

Unlocked Innovation

StrategyDriven Tactical Execution Article
 
Innovation is a process whereby new ideas are created and applied successfully. Innovation can help businesses improve productivity, reduce costs, be more competitive, find new customers and increase profitability. A company that fails to innovate will lose market share and won’t succeed.

SharePoint is an innovation assistance tool that helps unlock creativity through discovery and information exchange. SharePoint discussion features allow users to share ideas, as well as offer experience and create customised solutions for specific needs. For example, a user can start a blog for a private company to share ideas with a team that’s visible only to those who have access.

The Big Picture of Business – How Business Advice Turns Into Company Strategy

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StrategyDriven Big Picture of Business ArticleWithin every corporate and organizational structure, there is a stair-step ladder. One enters the ladder at some level and is considered valuable for the category of services for which they have expertise. This ladder holds true for managers and employees within the organization, as well as outside consultants brought in.

Each rung on the ladder is important. At whatever level one enters the ladder, he-she is trained, measured for performance and fits into the organization’s overall Big Picture. One rarely advances more than one rung on the ladder during the course of service to the organization in question.

  1. Resource: equipment, tools, materials, schedules.
  2. Skills and Tasks: duties, activities, tasks, behaviors, attitudes, contracting, project fulfillment.
  3. Role and Job: assignments, responsibilities, functions, relationships, follow-through, accountability.
  4. Systems and Processes: structure, hiring, control, work design, supervision, decisions
  5. Strategy: planning, tactics, organizational development.
  6. Culture and Mission: values, customs, beliefs, goals, objectives, benchmarking.
  7. Philosophy: purpose, vision, quality of life, ethics, long-term growth.

7 Levels of Authority Figure

  1. Self Appointed. Flash in the Pan. What they were doing five years ago has no relationship to what they’re now marketing. They reap temporary rewards from momentary trends. They’re here today, weren’t an authority figure yesterday and likely won’t be tomorrow. Yet, today, they’re demanding your complete trust, respect and allegiance.
  2. Temporary Caretakers of an Office. Public officials. Appointed agency heads in a government bureaucracy. Respect is shown to the temporary trust they hold.
  3. Those Who We Think Control Our Destiny… for the Time Being. Caretakers of corporate bureaucracies, departmental supervisors, short-term clients, referral sources for business development and those who dangle carrots under people’s noses.
  4. Those Who Remain Through the Peter Principle. Supervisors and public servants who made fiefdoms by outlasting up-and-comers. Longevity is due to keeping their heads down and noses clean, rather than excelling via special talents-achievements. Still living on past laurels.
  5. Those Who Really Empower People. These are a rare breed… the backbone of well-run organizations. Some do what they do very well in poorly-run organizations. They may not be department heads, but they set exemplary standards and inspire others toward positive accomplishments. Category 2, 3 and 4 authority figures either resent them and try to claim credit for what they do… or are smart enough to place them in effective, visible roles. Some advance into management and encounter similar situations there too.
  6. Have Truly Earned Their Position-Respect. Also a rare breed. Those who excelled at every assignment given and each stage of their career. Never were too busy to set good examples, share ideas with others and help build the teams on which they played.
  7. Never Stop Paying Dues, Learning, Sharing Knowledge. The rarest breed of all. Distance runners who created knowledge, rather than conveyed that of other people. Though they could coast on past laurels, for them, the best is yet to come.

7 Levels of Advice Given

  1. Answers to Questions. There are 7 levels of answers which may be given, depending upon how extensive one wants: Easy and Obvious Ones, Knee-Jerk Reactions, Politically Correct, What People Want to Hear, Factual and Complete Explanations, Answers That Get Them Thinking Further and Deep Wisdom.
  2. Observations on Situations. These take the forms of “When this happened to me, I did X,” or “If this occurred with me, I would Y.” It’s often good to see things through someone else’s perspective.
  3. Subjective Viewpoint. Friends want what is best for you. This level of advice is usually pro-active and is influenced by the advisor’s experiences with comparable situations.
  4. Informed Opinion. Experts have core-business backgrounds upon which to draw. Advisors bring facts, analysis and methodologies of applying their solutions to your case. Niche consultants provide quality viewpoints… as it relates to their talents and skills. Carefully consider the sources.
  5. Researched Options. Investments in research (formal, informal, attitudinal, demographic, sociological) will avert unnecessary band aid surgery expenses later. Research leads to planning, which is the best way to accomplish tasks and benchmark success.
  6. Discussion of Outcomes-Consequences. Most actions and decisions in an organization affect many others. At this level, advisors recommend that sufficient planning be conducted… please take their advice. The more strategic and Big Picture in scope, then planning reaps long-term rewards.
  7. Inspiring Directions. This gets into Visioning. Planning and going to new heights are stimulating. The mannerisms and substance by which any organization achieves its Vision requires sophisticated advice, deep insights and creative ideas.

7 Levels-Tiers of Qualifying Consultants

  1. Wanna-be consultants. Vendors selling services. Subcontractors. Out-of-work people who hang out “consulting” shingles in between jobs. Freelancers and moonlighters, whose consultancy may or may not relate to their day jobs. (26%)
  2. Entry-level consultants. Those who were downsized, out-placed, retired or changed careers, launching a consulting practice. Prior experience in company environment. (19.5%)
  3. Grinders. Those who do the bulk of project work. Conduct programs designed by others. 1-10 years’ consulting experience. (35.49%)
  4. Minders. Mid-level consultants. Those with specific niche or industry expertise, starting to build a track record. 10-20 years’ consulting experience. (13.5%)
  5. Finders. Firms which package and market services. Most claim they have all expertise in-house. The more sophisticated ones are skilled at building and utilizing collaborations of outside experts and joint ventures. (3.5%)
  6. Senior level. Veteran consultants (20 years+) who were trained for and have a track record in consulting. That’s what they have done for most of their careers. (2%)
  7. Beyond the strata of consultant. Senior advisor, routinely producing original knowledge. Strategic overview, vision expeditor. Creativity-insight not available elsewhere.

About the Author

Hank MoorePower Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Power Stars to Light the Business Flame is now out in all three e-book formats: iTunes, Kindle, and Nook.

Where Do They Go To Get Business Advice?

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StrategyDriven Big Picture of Business ArticleBusinesses operate at a pace such that they grab for help wherever it is available. More often than not, they reach toward the wrong resources, the untied advisors and sources that send them down rabbit holes.

It is lonely at the top. There are many demands upon entrepreneurs and senior management of companies. Each organization is confronted with challenges and opportunities, both real and perceived. It is tough to tackle all the obstacles and feel that substantial progress is being made.

Businesses spend so much time on momentary pieces of their puzzles that they neglect long-term Strategic Planning and miss potential successes. Costs of band aid surgery and make-good work cost six times that of planning for business on the front end.

The need exists for comprehensive business ideas and growth strategies. The need is ever-present for interfacing with senior executives and updating management skills, to avoid burnout and stimulate the seasoned professionals toward new heights. Top management regularly needs the creative inspiration to take the company to new heights. Cutting-edge executives (the very top and those about to take the mantle) need seasoned advice and inspiration.

Here is where they go to get ideas, strategies and help, in the order where they commonly go. The lower numbers represent introductory resources. The highest numbers are where they should be reaching.

1. Hearsay and third hand

  • Comments heard at parties and networking functions
  • Uninformed sources
  • Friends of friends
  • High participation networkers
  • Research and surveys

2. Special Interests

  • Websites containing educational material as a way to sell services
  • Surveys and their feedback

3. People Selling Stuff

  • Vendors who distract you, using expressions like “funding to grow your business.”
  • Online marketing firms
  • Internet solicitors and sellers
  • Website consulting

4. Internal Management

  • People you work with
  • Mid-managers and supervisors
  • Corporate leadership

5. Niche Experts and Consultants

  • Trainers
  • Freelance consultants, per industry niche
  • Banking, insurance benefits, human resources, etc.
  • Technology consulting firms
  • Researchers

6. Educational Programs

  • Speakers
  • Seminars
  • Panels at forums
  • Workshops
  • Conferences
  • Webinars
  • Material published or broadcast in the media

7. Books

  • Articles excerpted for meetings
  • Blog material posted online
  • Thin self-published books by people seeking to establish a platform
  • Online articles and blogs
  • Serious books in libraries
  • Cutting-edge books with original material

8. Advocacy Groups

  • Business clubs
  • Chambers of commerce
  • People with whom you work in community and charity leadership roles
  • Boards of directors
  • The Better Business Bureau
  • SCORE
  • Small Business Development Center
  • Trade industry groups
  • Associations
  • Political action committees
  • Community alliances
  • Professional alliances
  • Consortiums of business
  • Cross-industry cooperative initiatives

9. Mentors

  • Pier advisory groups such as Vistage, Silver Fox Advisors
  • One-on-one coaching
  • CEO roundtables
  • Corporate heir apparent training
  • Programs such as Shark Tank, Fox Den, Ted Talks
  • Leadership programs

10. Senior Business Advisors

  • Professional service firms, including lawyers, accountants, marketing, public relations, quality management

11. Major Business Gurus

  • Track record experts with many years in advising strategically

About the Author

Hank MoorePower Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Power Stars to Light the Business Flame is now out in all three e-book formats: iTunes, Kindle, and Nook.