The Disadvantages of Using E-mail to Sell

Some sales people think using email to sell everything is the best idea. But the truth is…it’s really not. It is not a good idea to replace calls with emails when contacting a potential new client. Some people use email to sell products, to avoid the humiliation of rejection. Also the major disadvantage of taking this approach is that there can be a possibility of not getting an email while awaiting a transaction related to a sales process.


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About the Author

John MontanaJohn Montana has been a successful salesman since 1990. He currently lives with his wife and travels between Chicago and Los Angeles. He created his site – ABMSNOW to offer tips and ideas on how to become better at selling… no matter what your product is.

Business Communications – Language and Words Matter

StrategyDriven Business Communications ArticleNowhere is it clearer than in politics that language matters. Indeed, we often hear about the ‘spin’ politicians follow-up with after using poorly chosen words or making a not so well thought-out statement. While we might criticize politicians’ use of key words and tricky phrases that we feel distort the meaning or interpretation of a set of circumstances, we should step back for a moment, consider why they do this, and learn from their example because language and words do matter.


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About the Author

Nathan Ives, StrategyDriven Principal is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.

Find Out if Your Message Attracts or Detracts

You are broadcasting messages every day, both verbal and non-verbal, and they tell others what you and your company think of yourself and the world. If you are not aware of the messages you are sending, others are and one’s perception has impact on your strategy’s bottom line.

Your company culture is vital to attracting, retaining, developing and advancing talent. So how do you discover what it is you are “saying?” A little self-examination should start with knowing what your beliefs, attitudes and biases are about yourself and others.

This quiz will help you explore behaviors based on what you believe (consciously or unconsciously), how you show up and recognize some views and behaviors that hamper success. Select the most correct answer for you.


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About the Author

Rosalie ChamberlainRosalie Chamberlain is the author of Conscious Leadership in the Workplace: A Guidebook to Making a Difference One Person at a Time and the owner of Denver, CO-based Rosalie Chamberlain Consulting & Coaching. A thirty-five year organizational culture and eighteen year coaching veteran, she specializes in maximizing talent and productivity within organizations.

Communication and Leadership Tactics to Take Your Career to New Heights

As a career Wall Streeter and mountaineer, I learned over the years that mountains are not climbed alone; neither are careers. Each depends on the generosity you’re willing to extend to your colleagues, known as the Law of Reciprocity. It’s a universal understanding to explain that in order to create success, extend help to others along the way. They in turn will assist and inspire you to reach your career summits.


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About the Author

Chuck GarciaChuck Garcia is the author of A Climb to the Top: Communication & Leadership Tactics to Take Your Career to New Heights. He is the founder of Climb Leadership Consulting and a Professor of Organizational Leadership at Mercy College.

Listening Biases: how we restrict opportunity

I got to the gym yesterday only to find that my regular treadmill had been replaced by a new-fangled computer machine thing. I asked the young woman next to me how to start the damn thing as it wasn’t obvious. Here was the conversation:

SDM: Where’s the start button on this thing?
Woman: Over there. You’ll want to start on 2.3 miles and…
SDM: Thanks for showing me. I’m good now. Thanks.
Woman: You’re starting too high! Plus, you’ll want to put it at an incline of 1% to start, then…
SDM: No. Really. I’m good.
Woman: I’m telling you the right way to do this! I’m a professional trainer! I know what I’m talking about!
SDM: I’m sure you do. But I’m good. Thanks.
Woman: What’s your problem, lady??? You asked me for my advice! I’m just responding to your question! I’M A PROFESSIONAL!

That woman converted my simple request to start a machine into a request for her expertise – what she wanted to hear rather than what I meant – and she was so out of choice (see article on How vs What) that she couldn’t recognize my attempt to disengage from the conversation – three times! But we all do this sort of thing.

Biases

Far too often, we shove what someone means to convey into the small box of what we’re listening for and end up tangling or misdirecting conversations – certainly limiting possible outcomes. We’re actually filtering what we hear through our unconscious biases. Let me introduce you to some of the more common ones out of the hundreds of recognized biases:

Confirmation bias: we listen to get personal validation, often using leading questions, to confirm to ourselves that we’re right; we seek out people and ideas to confirm our own views and maintain our status quo.

Expectation bias: we decide what we want to take away from a conversation prior to entering, causing us to only pick out the bits that match and disregarding the rest; we mishear and misinterpret what’s said to conform to our goals.

Status quo bias: we listen to confirm that we’re fine the way we are and reject any information that proves we may be wrong.

Attention bias: we ignore what we don’t want to hear – and often don’t even hear, or acknowledge, something has been said.

Information bias: we gather the information we’ve deemed ‘important’ to push our own agendas or prove a point. When used for data analysis, we often collect information according to expectation bias and selection bias. (This biases scientific and social research, and data analysis.)

And of course, we all have a Bias Blind Spot: we naturally believe we’re not biased – just Right! And anyone that doesn’t believe we’re Right is Wrong.

Our Brains Bias Autonomously

When researching my book on how to close the gap between what’s said and what’s heard, I discovered that our brains only allow us to understand a fraction of what others mean to convey (Note: the fraction depends on different types of familiarity, triggers, history, beliefs, etc.). because our brains seek to ‘protect’ us; unfortunately they don’t even let us know that what was meant isn’t being correctly received. So the woman in the opening story actually heard me ask her for advice.

I believe our success is regulated by our listening biases and our ability – or not – to recognize when/if our biases are getting in the way (I wrote a chapter in What? that offers a skill set on how to do this). Certainly our creativity and opportunities, our choices of jobs, mates, friends, etc. are restricted. The natural biasing we do is compounded by the tricks our brains play with memory and habit, making the probability of factual interpretation, of an intended meaning, pretty slim.

If we can avoid the trap of assuming what we think has been said is accurate, and assume that some portion of what we think has been said might contain some bias, we could take more responsibility for our conversations. Here’s what we’d do:

  • At the end of each conversation, we’d check in with our Communication Partner and get accuracy agreement.
  • Whenever we hear something that sounds like an agreement or a plan, we’d stop the flow of the conversation to check that what we think we heard is accurate.
  • At the end of meetings, we’d check in that our takeaway plans and their outcomes are agreeable.
  • When we hear something ‘different’ we won’t assume the other person wrong, but consider the possibility that we are the ones who heard it wrong.

Knowing the difference between what we think others are saying vs what they actually mean to convey takes on great importance in meetings, coaching calls, negotiations, doctors, and information collection for decision analysts. Let’s get rid of our egos. Let’s begin to put our need to collaborate, pursue win/win communication, and authentic Servant Leadership into all our communication. Otherwise, we’re merely finding situations that maintain our status quo. And we lose the opportunity to be better, stronger, kinder, and more creative.


About the Author

Sharon Drew MorgenSharon Drew Morgen is a visionary, original thinker, and thought leader in change management and decision facilitation. She works as a coach, trainer, speaker, and consultant, and has authored 9 books including the NYTimes Business BestsellerSelling with Integrity. Morgen developed the Buying Facilitation® method (www.sharondrewmorgen.com) in 1985 to facilitate change decisions, notably to help buyers buy and help leaders and coaches affect permanent change. Her newest book What? www.didihearyou.com explains how to close the gap between what’s said and what’s heard. She can be reached at [email protected]