Summers Web Designs partners with local companies to develop and run digital marketing programs focused on the development and marketing of lead generation, search engines, and social media.
We help clients:
Support brands to create recognition and develop local online business relationships
Build awareness and exposure through traffic powered by keywords of interest and themes which the target audience searches for online.
Optimization of search engines and social media platforms to produce leads and sales
Be more efficient with search and social by regularly engaging and mastering strategies and tactics.
Summers Web Designs develops highly personalized services for local customers through search engine optimization marketing and social media marketing.
We want to be strategic partners for our customers in order to fully achieve success in local digital marketing. Everything we deliver depends on the customer’s targeted marketing program and unique business priorities.
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There have been significant changes in the world of the law of late, as we see more firms ramping up their marketing and business growth activities. The days when cases and clients casually sauntered in through the door thanks to reputation has long gone. The market is much bigger, more competitive and more dynamic than ever before.
Clients expect things to happen on-demand now thanks to the growth of high-speed internet and 24/7 connectivity, and the high street is rapidly being replaced with digital-only services. This also gives rise to the popularity of ‘DIY’ – information is at the end at our fingertips, and people are choosing to save money and represent themselves.
Law firms are now dealing with digital marketing, social media, website development, and sales training, as well as trying to improve productivity, morale, and retention of employees.
Each obstacle also presents us with opportunities, and there is still time to evolve your marketing strategy to stay relevant in the current legal marketplace. While Elite Lawyer Management can give you expert advice, a good marketing strategy involves listening to what your clients want, then coordinating and monitoring all your marketing activities. See our top tips below for some suggestions on how to get your marketing strategy on the right track.
Make sure you have an online presence
People want to know who they are dealing with. Clients are going to check and look for you online, and if you are nowhere to be found, you are going to be missing a trick. It is a captive audience and the perfect opportunity to highlight your up-to-date professional profile.
Blog
Google loves quality content, so a blog should be a part of your marketing strategy. It will set you up as an authority in a specific area of law and, if done correctly, it will also give your SEO (search engine optimization) a boost, bringing your website higher in Google ranking. Your blog posts should be a minimum of 300 words in length -more, if possible, and provide something of value to a reader. It can be about anything -news, opinions, questions, and answers or informing them about a particular process.
Embrace digital marketing
Digital marketing is getting sleeker. The more you analyze the effectiveness of your online activities, the more you can optimize your strategies to improve your conversion. Digital marketing can have a huge impact on finding the right type of work for you.
Whether you are advertising on Twitter, Google, Facebook or LinkedIn, find your core demographic and try it out.
Sadly, just being a good lawyer is no longer enough, going the extra mile can really benefit you and your firm to make sure that you stand out from the crowd.
Although competition is growing, there are still many opportunities out there!
Remember to listen to your clients and get feedback on each case. If you are not providing them with the service that they need or want, they are going to go elsewhere.
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The debate over whether or not LinkedIn is a viable stand-alone CRM system is an often discussed issue in business.
On the one hand, some believe that you need to integrate it with an existing CRM system in order to get the best of both worlds. Others think that the former can provide enough support via its Sales Navigator system.
However, in recent months LinkedIn has announced that there will be some changes to its tool, which could well prove to be beneficial to both sides of the argument.
Will LinkedIn integrate easily to your CRM?
The answer is, a very vague ‘possibly’. At the time of writing, it will only be possible if you have one of two existing systems on the market, so it’s quite limiting.
LinkedIn’s existing Sales Navigator tool only provides a very basic lead management service that takes data from users’ connections, and then helps to make potential account prospects that are based on demographic criteria.
This is great, but it does lack some of the more essential features that businesses need from a professional CRM system, such as forecasting, marketing, calendars, external mail, and monitoring tracking opportunities.
LinkedIn have announced that they’ll launch a CRM Sync function, which will be able to create and add new contacts that aren’t already in an existing business system, but again, only if the CRM is compatible with theirs.
In the meantime, they will continue to work on and develop the Sales Navigator system in order to make it more user-friendly, for those businesses that are still without a fully functioning CRM service.
Will LinkedIn ever fully replace a professional CRM system?
The improvements that the company have made are welcome, but it’s highly unlikely that in the near future it will make any real dent in the need for businesses to invest in high-quality professional CRM systems from independent organizations.
Those who would like to think more about using both an existing system and integrating with LinkedIn need to bear the following pointers in mind. If you do want to integrate, you’ll have to already be using one of two other systems, one of which is operated by Microsoft. Many companies, therefore, will simply choose to stick to their existing service and leave it at that.
The other major factor is the cost. Companies who want to integrate will have to pay a monthly fee to do so, and this can be as much as $135, depending on your level of commitment to it as a business. A free LinkedIn account won’t cut the mustard here!
Many experts believe that there never will truly be a fully integrated LinkedIn and CRM system. There are also business users who report that their levels of spam communication have already risen due to unscrupulous people taking advantage of the messaging tools that already exist on the platform.
If CRM systems are allowed to access more data via LinkedIn, this could open up the pathway for more of the same. In the long run, this will put many businesses and business users off.
The watchword here is to keep an eye on LinkedIn, but stick to investing only in professional stand-alone CRM systems for your business as a means of gaining a better outreach.
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Forming a strong team of professionals who are on the same page with you is vital and at times very challenging. But let’s face it, the success of your business in much depends on the people who are helping you sail your projects towards the rewarding revenues.
When it comes to finding your perfect developer, there are dozens of things to take into account. For starters, the number of possible existing languages of programming can be compared to that of spoken ones! Not to mention the plethora of platforms on which websites and apps can be built on.
To help you get a better understanding of which things to pay attention to most during your hunt for the ideal developer, here’s a comprehensive list of top tips that should help you in finding the perfect match.
1. Project-based or ongoing?
One of the first questions you should ask yourself prior to making any search attempts is whether you’ll need a developer to join your team “for the long run” or do you need someone who’s more or less a “one-time deal”?
Depending on your answer, you’ll either be narrowing it down to a talented person for a full-time position or start looking for a skilled contractor who’d assist you in your project and with whom you’d part ways after the work is complete.
In case you’re leaning towards the first option, undoubtedly, you should attempt to meet the candidate in person simply to get to know them better. After all, you’ll most probably be communicating with him/her frequently, so make sure that you and your interviewee “click”.
If your needs comply with the second option more, most likely you’ll be hiring a freelancer for the job. Of course, this doesn’t mean that you’ll be working together for a mere couple of weeks. In this scenario, it all goes down to the scopes and volumes which will need to be tackled. And even your project-based contract with a freelancer can last for years, so choose your candidate wisely!
2. Existing project vs Starting from scratch
Based on your necessities, it is important to understand that there’s a huge difference between advancing what you currently have and coping with website construction right from step one. Building from the ground up implies a different (usually larger) scope as new projects require thorough planning alongside quality implementation. On the other hand, dealing with already existing material stipulates additional time for audits or conducting optimization research, just to name a few.
Again, having a clear vision of what your needs are and outlining it in your job description will help you while seeking the right person for the job. The candidate’s previous work experience matters as it’ll safeguard you and maybe at times help you benefit from earlier practices, for example, you may obtain some ready-made solutions.
In any case, giving your prospective hire a test assignment to see “the magic” in action is considered a wise approach!
3. Area of expertise
In some cases, you’ll need to pay extra attention to the field that this or that developer specializes in. Are you sure that the candidate you’re considering is a developer and not a web designer? Is the candidate a front-end or back-end specialist? Or maybe full-stack? The list of alternatives can be lengthy.
Know what platform your website has been built on or what you plan to build it on. This way you’ll quickly weed out more than half of the potential candidates. Asking to view your potential employee’s portfolio can surely do you good as well.
Just to make the picture more transparent, here’s a common example. For instance, you’re an owner of a midsize online retail business and have your eCommerce website built on one of the most popular platforms, Magento. The super flexible platform offers as much customization for your site as you can possibly imagine, meaning that you have the opportunity to transform your most futuristic ideas into reality. To run this store without any glitches from the technical side and to boost your online customer experience whilst staying in step with the trends, you’ll find no better solution than to hire dedicated Magento developers for the job. Magento is without the slightest doubt a tricky thing to work with from the point of view of a developer, thus, rich earlier work experience with the platform and in-depth knowledge of the language, libraries, and systems should be key when choosing the right Magento expert to help grow your online business.
4. Is your candidate a fast learner?
Product knowledge, by all means, signifies value you can gain, so ideally your future employee should understand your needs. It’s among the “musts” to have the person working for you to be willing to find out more about your business, other players on the market, and the overall future direction of the field. Why? This can safeguard you from investing in some longstanding decision regarding your online presence which can soon become outdated.
Whether we like it or not, change is a constant process that always progresses. Thus it’s important to be able to adapt. Your developer will truly be great provided that he/she is constantly improving his/her knowledge and expanding the skill set. Each time something new appears in the world of coding, your IT specialist should keep pace. If that’s not true, bad news for you. Therefore, the ability to learn new things quickly is a major point to take notice of.
5. Communication, communication, communication
It may come to a surprise but not all developers can boast strong communicative skills. Moreover, their language is often filled with dozens of programming terms which can be hard to understand. Do your best to determine if your communication with the candidate is (or will be) effective since from the long-term perspective you and your team will most likely need to touch base with the developer often in regard to the project. And understanding each other with ease should be one of your priorities.
To be on the safe side, the golden rule is to avoid vagueness and be specific about your expectations, requirements, etc. Your first chat with the candidate may already give you the impression of whether you’ll hit off or not.
6. Detail-oriented and attentive
Seeing eye to eye with your developer is certainly a perk. And perceiving how your ideas become “live” within the deadlines is great. But are all even the smallest details taken into consideration after a task is claimed to be “done”?
The quality of the completed work can be measured in different ways, for instance, how well it passes the testing stage. It’s not a crime to make some minor mistakes, we’re all human beings; if something needs to be corrected it should be. Yet how many times the task spins in the testing circle can be an indicator worth noting, as constant do-overs won’t get you far, agree? Perhaps try to test the water on the subject when meeting your candidate and don’t hesitate to ask whether the person can define himself as attentive.
7. Time management
Talent and knowledge is one thing, managing and using your time wisely and effectively is another. The last thing you’d want to do is to take on someone who easily falls for distraction. Even if a real IT guru is sitting in front of you, have your guards up regarding time management matters as, bottom line, this person will be responsible for handling your requests.
To be consistent, inquire about the methods and ways your possible co-worker handles work time or which hours in the day has he/she found to be the most productive ones. This should make the matter’s curtain come down a bit.
8. Self-motivation and initiative
Being able to work in a team is a quality to cherish, staying motivated is another no less vital one. Don’t make the wrong conclusion that the candidate that’s right before you isn’t self-motivated if you don’t see some hyper enthusiasm straight away. It’s fine to be humble during interviews or as you’re making first communication steps with someone new.
Ask your potential employee what motivates them and how he/she overcomes obstacles when dealing with something unknown. This should surely help you get a better idea.
The same goes for being the kind of person who can take initiative. Having a general understanding is one thing, but showing interest and having the ability to give an opinion that’s backed up by facts and from which the whole team can benefit from is a trait you’d also want to try to detect before deciding to hire a developer or not. “No questions asked” guys aren’t always the right choice.
9. Geographics
To be fair, the digital world of the 21st century that we live in today has given us the unmatched privilege and ease of communicating with each other from practically any point on the planet. And when you come to think of it, does your developer’s location really matter?
This question is a point of common debate since many people prefer to back up the opinion that as long as the work gets done, who cares from which point on the map your developer is working from.
Yet for the sake of the convenience of your communication, it has recently become habitual to give preference to working with a developer who is in (or at least close to) your timezone rather than to the one who’s doing so remotely. The thing is that time difference can play a bad trick with you, and it appears that tasks get completed faster and better when thousands of kilometers don’t separate you from your developer. But again, things are not always the same.
10. Where to look for a developer
As mentioned earlier, if you’re in search of a freelancer, you may easily make use of one of the many platforms, created especially to connect you with developers. As such, Upwork, Gun.io, Freelancer.com, and Hubstaff Talent are a couple of examples of places to get you started.
Need someone to join you in-house? Consider opting for the popular and efficient professional network of LinkedIn which has won over the hearts of recruiters worldwide.
All in all, looking for the best possible fit usually takes time. It’s more than safe to say that you shouldn’t expect the candidate to check off every single point on your list of expectations straight away. But if you’ve found the perfect match for you, do your best to have this collaboration going for many years to come since, without a doubt, your developer can help you grow your business!
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Business marketing can’t be avoided, and often entrepreneurs will stick to the same tried and trusted methods to get the results they require. There’s nothing wrong with that at all, but on occasion it’s a good idea to think a little out of the box and try some different strategies to open your business to (hopefully) a whole new customer base.
Quirky ideas for small business marketing are entirely possible with a little know-how.
Take your marketing out and about
Getting out and about and thinking very laterally about your marketing opportunities can offer some amazingly creative ideas.
It’s old school, but there’s something very charming about making flyers, posters or art and taking them to local shops, cafes and restaurants to help your cause. Get out onto the streets and pound the pavements with an old fashioned sandwich board advertising your business services. It’s a talking point and provides potential customers with an opportunity to connect with you.
Create quirky freebies to give away
It’s always good to have a range of promotional or advertorial materials in your arsenal to give away, but think outside the box and beyond the usual coffee mug, mouse mats or t-shirts.
Why not invest in a personalised custom magic 8 ball set and have them made up to send out as an original way to advertise and market your business? An idea like this, or something similar can provide a neat talking point and get potential customers interested in what else you might have to offer.
Consider contests and competitions
Use your website and social media to run contests and competitions that will promote your business. Make sure they’re shareable on social media with ‘share’ buttons from your website to help get better outreach for them.
Create highly unique and relevant hashtags too, so that you can find out who is sharing and discussing what you have to offer and ways in which you can improve your outreach.
Go back to the future
Look into your crystal ball and try to predict what the future holds for your particular industry and use this as a way of promoting your company as always being one step ahead. Remember, that if you’re going to do this, you’ve got to be able to back up any statements you make with the right data and you can’t just pluck figures and statistics out of thin air.
Look at unusual trends or statistics on a subject matter that relates to your business or industry and turn these into a quirky infographic, animation or video to share on your site and via social media. People (generally) love short, easy to digest lists of stats and interesting figures.
Finally, and most definitely not for the faint hearted is to stir up a little controversy. Now, this doesn’t mean being upsetting, argumentative or offensive in any way. Rather it means looking to the industry you’re in, seeing what news stories or negative press surround it and addressing it in a meaningful way that provides genuine, thoughtful answers people can consider for themselves. It can show your customers you’re not afraid to tackle big issues and that you’re honest and upfront, too.
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