Expanding Your Professional Business Without Compromising

StrategyDriven Managing Your Business Article |Professional Business|Expanding Your Professional Business Without CompromisingRealizing that it’s time to expand your professional services business is a big moment. You’re ready to grow your business, but you also know that you want to protect your brand and your reputation. Up to this point, you have run a small business that perhaps offers a very personalized service. As you grow, you don’t want to lose that integrity or compromise on the quality of the services that you offer. Fortunately, you can expand your business while sticking to your values and focusing on what matters to you. Keep reading to find out how you can grow your business without compromise.

Find the Right Staff

One of the most important things when you grow your business is the people that you hire. They need to share your business’s values and be a good fit for the company. This goes double if you’re looking for someone with more authority, such as a partner in your firm. Using a search firm can help you find the right talent. Wegman Partners lawsuit attorneys, paralegals, and other experts could help you to fill your legal firm with top talent. Look for recruiters that specialize in businesses like yours to get the staff that you need.

Become a Voice of Authority

Becoming a trusted voice of authority in your industry is a great way to grow your business and the reputation of your brand. It can increase your integrity and trustworthiness by showing that you know what you’re talking about and that you can be trusted to give valuable advice. Think about how you can find opportunities to share your thoughts and expert opinion, whether it’s through your own business blog, giving talks at events, or various other methods. The more you show that you’re knowledgeable and helpful, the more it benefits your business.

Offer New Services

Offering new services to your clients can be an excellent way to expand your business. You can look into what services your current customers might be looking for, as well as add new services that could attract new customers. Are there any services that your clients have asked you about that you’ve had to turn them down for? Perhaps there are some services that will complement your current services? Make sure you don’t rush to add a new service to your business. Spend some time researching to find out how to set up your service.

Expand Your Target Market

As well as adding services to your business, consider whether you can expand your target market. There could be an additional audience that you’re not capturing, whether it’s customers who are close to those you already have or a completely different demographic. Do some research to find out whether there could be an audience you’re missing. Perhaps you don’t even realize who your current audience is. Get to know your customers so you know more about them and can market more effectively.

You can grow your professional business without compromising your brand or lowering the quality of your services.

Blog Like A Pro

StrategyDriven Online Marketing and Website Development Article, Blog Like A Pro

In case you haven’t noticed, a business can make good use of a blog. Whether it’s on the business site itself or a different address linked to it, content marketing can do plenty for you. It can increase your visibility, give legitimacy to your brand, and build the kind of connection you want with your consumer. But blogging is a venture that takes skill all on its own. If you want to look like a pro, you have to blog like a pro.

Value must be your focus
If you want to improve the search engine optimization of your business and build its visibility, it’s easy to focus on quantity rather than quality. However, that’s not going to do you much good in most cases. Search engines use algorithms, such as visitor interest, to see just how valid content is. For that reason, as ever, value needs to be the core of what you need to know about your marketing strategy. Make it informative and newsworthy or helpful and instructional. It can even be focused solely on entertaining. The fact is it needs value for you to consider publishing it.

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Make it your own

That’s not to say the text is all that matters. The visual style of a blog has to have a certain uniqueness to it. If you can’t pay for your own design, then at least try to find ones that aren’t widely used while still being relevant to your theme. Even with images heading blogs, you should take care to personalise them. Instead of throwing up generic images, find or make ones that stand out and customise them further by turning them into banners. Otherwise, you run the risk of looking a generic content mill. That’s the kind of design that will ensure readers don’t even stick around long enough to read what you’ve written.

Reach out

Those readers are important. Not just because they can lend the blog credibility. Those are the kind of leads that the blog can build. As with your social media and all your other marketing efforts, you need to put the work into making a community out of them. Reply to their comments. Get them involved in giveaways and competitions. Ask if they have any topics they would like you to cover.

Don’t be afraid to have a personality

When marketing for a business, it’s easy to play things safe and stick to the branding message and tone alone. When it comes to a blog, however, showing your human side is important. Finding your voice gives you the chance to enliven the intros and outros to articles. It enables you to write comments without sounding like a corporate robot. It creates the human connection of the blogger that a lot of blogger-followers want to see. Blogging is a very social kind of marketing, so you need to get sociable.

Building your audience on the blog is only going to improve the business. That means you have to take time. Time for the audience, time for the visuals, and time, most importantly of all, for the content. Happy typing.

A Business Blog Should Be 20% Of Your Marketing Strategy

StrategyDriven Online Marketing and Website Development Article | A Business Blog Should Be 20% Of Your Marketing Strategy | Business Blog

If you aren’t interesting as a business you’re not an entity that is going to hold the attention of the masses. They want businesses and business leaders that speak to them, share ideas they feel passionate about too and also, just be fun to be around and interact with. Businesses have got to stop being so rigid and focuses on their corporate images. But how do you do this day in and day out? What is the outlet which can give you this space? Your own business website of course. Your business blog is where your personality has to shine through. In the content you must be able to explain your ideas well but also use it as a platform to build links, create new followers and be able to spread your word around the search engines that people use. Just how big a proportion do blogs take up when it comes to marketing?

Make the news before the news

Social media is like a forest sometimes. It’s so full of content, videos, links and viral adverts that you can be intimidated. However, know that the media companies of the world are dying to hear about you. To become viral you don’t need their own platforms and say so. Your business can make the news before the news even knows. This is why business blogs are so powerful. You can release exclusive information on your blog and watch the media report on it in a heartbeat. But you give your customers and interested potential consumers vital information about an update, a patch, a new product a totally new and improved service etc. The blog is therefore used as a news website for customers to come visit and read what you have to say. It’s a phenomenal tool to communicate with the world in this way.

Almost a quarter

Perhaps the best reason for a business blog to exist is that it’s almost one quarter of the SEO world for businesses. Content and a blog for a business amounts to around 19% of the overall SEO duties and marketing strategy aspects. That is huge. It’s about 1/5 of your overall SEO management requirements. The other aspects are link building, Google plus, social media, on page and off page links, keywords, Google AdWords, YouTube etc. A blog is worth so much to a business because it’s the space where all other marketing aspects can exist together. You can add a YouTube video to your blog, create off page links whereby you use evidence by another media or well respect news company to back up your claims.

Active and fresh

A business that doesn’t publish blogs can seem kind of dormant. Unless someone is actually following your business on social media, they won’t be seeing you anywhere else other than the search engine results page. Your blog can appear in the search results with great SEO techniques employed so you cover that base as well.

Content isn’t just about getting material out there, it’s about sharing your personality as a business with the consumer. It’s also a great way to make news before the news reports on you.

Why a Company Blog Should be Incorporated into Your Marketing Strategy

StrategyDriven Marketing and Sales ArticleAs a business owner, you’re open to any and all tips to aid in the growth of your business. But, if you haven’t started your company blog yet, you may want to reevaluate your marketing strategy.

A company blog has influential benefits, such as improving your website authority and raising awareness of your brand, which in turn produces loyal readers which translate into customers. A major component in the success of your business is the marketing plan that you’ve implemented. Optimize it by introducing well-written, professional, informational, and engaging content that’s sure to take your company to the next level.

Search Engine Optimization and Traffic

Regularly publishing fresh, updated content containing your relevant keywords will boost your SEO and help you rank higher for those keywords in Google. In addition to rankings, your engaging and informational content will attract new readers and land them directly on your page. If you utilize you call-to-action properly and effectively, those visitors will be converted to leads, hopefully generating loyal and happy customers.

Establish Authority and Grow Your Backlink Profile

A blog gives you the chance to establish yourself as an expert in your field. For example, I create the blog content for a cubicle manufacturer and office furniture supplier, Skutchi Designs. “Cubicle specialist” is how I refer to myself in the blog. I am building my credibility for related topics in this field. People will begin to trust my blog and writing and specifically search for our site when they have a question or are looking for a product related to office spaces.

As your blog gains traction and becomes a more popular, reliable source, you’ll find yourself gaining natural backlinks from sites in related industries as well. This will only increase your site’s authority more and help you rank higher, driving even more visitors to your site.

Spread Brand Awareness to Reach a Larger Potential Audience and Customers

As you continue to publish content of exceptional quality to your blog (hosted on your primary domain), you’re spreading awareness of your brand. Using Skutchi Designs as an example again; someone who has never heard the name “Skutchi” before may be searching for tips on cubicle organization. They come across the blog post, “25 Office Cubicle Organization Ideas,” and click on one of our cubicle organizers I suggested in the post, then decide to buy. The blog content just converted a stranger looking for a solution into a customer. If they’re happy with the product, they’ll become a loyal user of our blog, website, and products.

The trick is to create content that people are genuinely interested in. Through some keyword research, you’ll discover what topics in your industry people are searching for. If you can develop great content, your blog and website will expand and gain popularity through likes and shares and backlinks from other sites or industry leaders. Your goal is to develop trust and relationships with your customers and influencers through the use of your company blog.

Ultimately, a blog just makes sense. It’s a free and effective way to grow your business, spread brand awareness, establish authority, and acquire new customers. Give yourself a boost above your competitors by establishing yourself as the most credible and trusted source in your industry and grow your search traffic naturally.

How You Can Make Your Blog a Business While Traveling the World

Traveling is hard enough, without trying to run a business as you go! Arranging transportation, accommodation, trips and looking after your money is difficult to juggle – without the added pressure of blogging. A common problem is finding internet connection when you have important emails to attend to!

Thankfully, it’s clear to see nowadays that people CAN do it. Travel blogging is a huge industry, and we’ve got some tips to help you join in the action. After you’ve booked your tickets and sorted your passport and visas, use this guide to find internet fame and make money as your own online traveling show.

1. Start with the Essentials

To get going, you’ll need…

  • A blog (of course!) – easily create one with WordPress, make it look pro, link it up to your social media, and gain a following in no time.
  • A smartphone – a must-have for sending and answering messages on the go. You can’t conduct business without one!
  • A tablet or laptop – this is a risky one, because it’s large, easily breakable, and a target for thieves. Leave it in your hotel or hostel’s safe and never take it out of your room. If you can take one, it’s invaluable for working on your website and writing, otherwise you’ll be working from a tiny phone screen or internet café.
  • Internet dongle – so you’ll never be without wi-fi. How else will you post Instagram pictures from a mountain or the jungle?
  • A camera – again, this is tricky, because good cameras are expensive and could get stolen. But, unless your phone has a great camera, you won’t be able to take
    amazing pictures and entice people to read your blog.

2. Get Sponsored

Now you have your blogger kit, you’ll need to gain the attention of brands to partner with. They can send you free products to endorse, offer you experiences and even pay you to stay in hotels, in exchange for good reviews on your social media.

You then post affiliate links on your blog, pages and channels, and get paid some commission when customers buy the company’s products or services through your link. This is easy, passive income as you travel.

As your audience and engagement grows, companies will want to advertise on your blog – they’ll pay you to be exposed to your large readership. This of ten requires no input from you (e.g. you don’t have to make a video endorsing their product), but a banner is posted on your website sidebar.

3. Look After Your Finances

Whilst you’re traveling, the last thing you want is to run out of money, or worry about paying taxes and chasing invoices. This is where hiring an accountant would be an amazing idea (if you’re making enough money).

Luckily, you can find trained accountants all over the world – as far and wide as accounting services in Malaysia. As a professional blogger, you should consider yourself a small business – all of which need good accountants. This takes all the financial paperwork out of your hands, and leaves you free to enjoy yourself (while working hard)!

4. Make Money by Writing

As your blog grows, often magazines, newspapers, news websites and other blogs will pay you to write for them. You could write articles about traveling, reviews of places you’ve stayed or your personal journey of making money while traveling.

Pitch your stories to publications as a freelance writer for some extra cash. (As a freelancer you need to pay special attention to tax and invoicing – where an accountant comes in very handy!)

5. Blogger Meetups

Build a worldwide readership with meetups. Blog readers LOVE blogger meetups, either in the form of meeting with your fans or other bloggers.

Organizing meetups with other travel bloggers is a clever way of expanding your audience. Make a video together, and get exposure to their entire audience too. Send them a message when you’re both in the same country and suggest collaborating.

Meeting with fans is a nice way to build networks and connections, and get tagged in their social media posts too. As explained in point 2 of this guide, followers = money!