A Business Blog Should Be 20% Of Your Marketing Strategy

StrategyDriven Online Marketing and Website Development Article | A Business Blog Should Be 20% Of Your Marketing Strategy | Business Blog

If you aren’t interesting as a business you’re not an entity that is going to hold the attention of the masses. They want businesses and business leaders that speak to them, share ideas they feel passionate about too and also, just be fun to be around and interact with. Businesses have got to stop being so rigid and focuses on their corporate images. But how do you do this day in and day out? What is the outlet which can give you this space? Your own business website of course. Your business blog is where your personality has to shine through. In the content you must be able to explain your ideas well but also use it as a platform to build links, create new followers and be able to spread your word around the search engines that people use. Just how big a proportion do blogs take up when it comes to marketing?

Make the news before the news

Social media is like a forest sometimes. It’s so full of content, videos, links and viral adverts that you can be intimidated. However, know that the media companies of the world are dying to hear about you. To become viral you don’t need their own platforms and say so. Your business can make the news before the news even knows. This is why business blogs are so powerful. You can release exclusive information on your blog and watch the media report on it in a heartbeat. But you give your customers and interested potential consumers vital information about an update, a patch, a new product a totally new and improved service etc. The blog is therefore used as a news website for customers to come visit and read what you have to say. It’s a phenomenal tool to communicate with the world in this way.

Almost a quarter

Perhaps the best reason for a business blog to exist is that it’s almost one quarter of the SEO world for businesses. Content and a blog for a business amounts to around 19% of the overall SEO duties and marketing strategy aspects. That is huge. It’s about 1/5 of your overall SEO management requirements. The other aspects are link building, Google plus, social media, on page and off page links, keywords, Google AdWords, YouTube etc. A blog is worth so much to a business because it’s the space where all other marketing aspects can exist together. You can add a YouTube video to your blog, create off page links whereby you use evidence by another media or well respect news company to back up your claims.

Active and fresh

A business that doesn’t publish blogs can seem kind of dormant. Unless someone is actually following your business on social media, they won’t be seeing you anywhere else other than the search engine results page. Your blog can appear in the search results with great SEO techniques employed so you cover that base as well.

Content isn’t just about getting material out there, it’s about sharing your personality as a business with the consumer. It’s also a great way to make news before the news reports on you.

Why a Company Blog Should be Incorporated into Your Marketing Strategy

StrategyDriven Marketing and Sales ArticleAs a business owner, you’re open to any and all tips to aid in the growth of your business. But, if you haven’t started your company blog yet, you may want to reevaluate your marketing strategy.

A company blog has influential benefits, such as improving your website authority and raising awareness of your brand, which in turn produces loyal readers which translate into customers. A major component in the success of your business is the marketing plan that you’ve implemented. Optimize it by introducing well-written, professional, informational, and engaging content that’s sure to take your company to the next level.

Search Engine Optimization and Traffic

Regularly publishing fresh, updated content containing your relevant keywords will boost your SEO and help you rank higher for those keywords in Google. In addition to rankings, your engaging and informational content will attract new readers and land them directly on your page. If you utilize you call-to-action properly and effectively, those visitors will be converted to leads, hopefully generating loyal and happy customers.

Establish Authority and Grow Your Backlink Profile

A blog gives you the chance to establish yourself as an expert in your field. For example, I create the blog content for a cubicle manufacturer and office furniture supplier, Skutchi Designs. “Cubicle specialist” is how I refer to myself in the blog. I am building my credibility for related topics in this field. People will begin to trust my blog and writing and specifically search for our site when they have a question or are looking for a product related to office spaces.

As your blog gains traction and becomes a more popular, reliable source, you’ll find yourself gaining natural backlinks from sites in related industries as well. This will only increase your site’s authority more and help you rank higher, driving even more visitors to your site.

Spread Brand Awareness to Reach a Larger Potential Audience and Customers

As you continue to publish content of exceptional quality to your blog (hosted on your primary domain), you’re spreading awareness of your brand. Using Skutchi Designs as an example again; someone who has never heard the name “Skutchi” before may be searching for tips on cubicle organization. They come across the blog post, “25 Office Cubicle Organization Ideas,” and click on one of our cubicle organizers I suggested in the post, then decide to buy. The blog content just converted a stranger looking for a solution into a customer. If they’re happy with the product, they’ll become a loyal user of our blog, website, and products.

The trick is to create content that people are genuinely interested in. Through some keyword research, you’ll discover what topics in your industry people are searching for. If you can develop great content, your blog and website will expand and gain popularity through likes and shares and backlinks from other sites or industry leaders. Your goal is to develop trust and relationships with your customers and influencers through the use of your company blog.

Ultimately, a blog just makes sense. It’s a free and effective way to grow your business, spread brand awareness, establish authority, and acquire new customers. Give yourself a boost above your competitors by establishing yourself as the most credible and trusted source in your industry and grow your search traffic naturally.

How You Can Make Your Blog a Business While Traveling the World

Traveling is hard enough, without trying to run a business as you go! Arranging transportation, accommodation, trips and looking after your money is difficult to juggle – without the added pressure of blogging. A common problem is finding internet connection when you have important emails to attend to!

Thankfully, it’s clear to see nowadays that people CAN do it. Travel blogging is a huge industry, and we’ve got some tips to help you join in the action. After you’ve booked your tickets and sorted your passport and visas, use this guide to find internet fame and make money as your own online traveling show.

1. Start with the Essentials

To get going, you’ll need…

  • A blog (of course!) – easily create one with WordPress, make it look pro, link it up to your social media, and gain a following in no time.
  • A smartphone – a must-have for sending and answering messages on the go. You can’t conduct business without one!
  • A tablet or laptop – this is a risky one, because it’s large, easily breakable, and a target for thieves. Leave it in your hotel or hostel’s safe and never take it out of your room. If you can take one, it’s invaluable for working on your website and writing, otherwise you’ll be working from a tiny phone screen or internet café.
  • Internet dongle – so you’ll never be without wi-fi. How else will you post Instagram pictures from a mountain or the jungle?
  • A camera – again, this is tricky, because good cameras are expensive and could get stolen. But, unless your phone has a great camera, you won’t be able to take
    amazing pictures and entice people to read your blog.

2. Get Sponsored

Now you have your blogger kit, you’ll need to gain the attention of brands to partner with. They can send you free products to endorse, offer you experiences and even pay you to stay in hotels, in exchange for good reviews on your social media.

You then post affiliate links on your blog, pages and channels, and get paid some commission when customers buy the company’s products or services through your link. This is easy, passive income as you travel.

As your audience and engagement grows, companies will want to advertise on your blog – they’ll pay you to be exposed to your large readership. This of ten requires no input from you (e.g. you don’t have to make a video endorsing their product), but a banner is posted on your website sidebar.

3. Look After Your Finances

Whilst you’re traveling, the last thing you want is to run out of money, or worry about paying taxes and chasing invoices. This is where hiring an accountant would be an amazing idea (if you’re making enough money).

Luckily, you can find trained accountants all over the world – as far and wide as accounting services in Malaysia. As a professional blogger, you should consider yourself a small business – all of which need good accountants. This takes all the financial paperwork out of your hands, and leaves you free to enjoy yourself (while working hard)!

4. Make Money by Writing

As your blog grows, often magazines, newspapers, news websites and other blogs will pay you to write for them. You could write articles about traveling, reviews of places you’ve stayed or your personal journey of making money while traveling.

Pitch your stories to publications as a freelance writer for some extra cash. (As a freelancer you need to pay special attention to tax and invoicing – where an accountant comes in very handy!)

5. Blogger Meetups

Build a worldwide readership with meetups. Blog readers LOVE blogger meetups, either in the form of meeting with your fans or other bloggers.

Organizing meetups with other travel bloggers is a clever way of expanding your audience. Make a video together, and get exposure to their entire audience too. Send them a message when you’re both in the same country and suggest collaborating.

Meeting with fans is a nice way to build networks and connections, and get tagged in their social media posts too. As explained in point 2 of this guide, followers = money!

Cashing In On Your Passion: Turning Your Blog Into a Business

Blogging is now a huge deal in the online world, and it’s fair to say that readers can’t get enough of the ‘written by the people, for the people’ format. Their honest content and down to earth style is seen as a breath of fresh air after years of glossy magazines with airbrushed models and columns written by journalists. The companies of the world have tapped into just how influential bloggers can be, which gives aspiring writers and bloggers the opportunity to earn money doing something they love. Many have even been able to turn it into a well paying full-time career. If you’ve been blogging for a while but want to push it to the next level and start earning some cash with your passion, here are a few things to bear in mind.

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Look Into Ways To Monetize

You can monetise blogs in a number of ways. The first and most obvious is Google AdSense, it’s completely free to set up, and there’s no hassle involved. The ads sit in your blog’s sidebar, and you get a little bit of money every time someone clicks on one. The main issue here is that unless you have a very large following, it probably isn’t going to make you a millionaire (or even enough to pay the bills) however it’s a little bit of extra income that can gained with no additional effort from you. Getting as many views and traffic to your posts as you can will bump these earnings up, so good promotion is essential. This information on Search Engine Optimization from Ignite Digital states that harnessing the power of search engines is one of the best ways to gain traffic. Along with Adsense, there are other affiliate schemes which work similarly, so do some research and find out which would suit your blog best. You usually insert a banner ad or a link within the text of your posts which earn you money for clicks, or a percentage of any sales made. The main way bloggers earn the majority of their income is through sponsored posts. These usually offer a generous payment in return for a link or mention, the only problem is they can be unpredictable. Because you have to wait for companies to contact you, you will probably find that some months you get a lot of work and others are quieter. If you plan on quitting your day job, you could do some freelance writing work from home during these times. This is useful as the work is almost always there, and you can pick and choose how many projects you take on.

Pay Tax

Once you start to earn money as a blogger, you are classed as self-employed, meaning you will need to pay tax on your profits. The exact process you will go through all depends on the country you live in- but it’s something that you will have to do. As they say, only two things in life are certain- death and paying taxes! Keep good records, if you spend any money on your blog as a business such as investing in equipment these can be deducted when it comes to tax time. Self-assessment is usually quite simple to do yourself, but you can always hire an accountant if you’re unsure.

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Boost Your Domain Authority

Because blogging is competitive when it comes to sponsored opportunities, you need to do all you can to appeal to these companies. Domain authority is one way to go about this, this is a metric which can show how much influence your blog has online. Companies will want to work with influential sites, and so this is something you can work on. Getting backlinks from other good websites can boost this, you can do this by asking other bloggers if you can publish a guest post for them. Include a link back to your site at the end and you get a good backlink. Putting out high quality and regular content on your blog will also help with this.

Making More of What You Have: Optimise Your Business in These Ways to Achieve More

Every business has its limitations, so yours shouldn’t get you down. Instead, you just need to make the most of what you do have, and that’s called optimisation. It’s all about getting more out of your business without having to spend more money or live beyond your means. It’s about improvement without any of the risky unsustainability that can so often come with it. Here are some top ways to achieve that kind of business optimisation.

Adopt a Customer-Centric Approach

First of all, you should definitely try to adopt an approach to business that is a lot more customer-centric. If you can do that, your business will be sure to go much further than ever before, and that can only be a good thing. Some business owners forget that everything they do has to be geared towards customers. If they don’t like what you’re offering and don’t buy what you’re selling, then nothing else really matters at all. By taking a customer-centric approach, you can maximise and optimise your business’s appeal to customers and, ideally, make more sales.

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Achieve Growth Through Continual Training

Continual training is vital, and it’s something that any business can focus on. It’s a great way to improve your team and get more out of the people you employ. It allows you to maximise their talents and capabilities, and this should lead to further growth for your business. If you allow your employees to stagnate, they will never improve and never be able to push your business on in the ways you might want them to. You have no right to keep expecting more from your people if you are not willing to offer them the training that allows them to improve.

Get Something Out of Those Unpaid Invoices

Lots of companies find that they end up with a backlog of invoices that haven’t been paid. Clearly, this is not an ideal situation to be in for your company. But rather than waiting and waiting for payments, you can make the most of those unpaid invoices. It could improve your cash flow situation and help your business to survive any tough financial times. Accounts receivable financing allows you to get more from companies that buy up these unpaid invoices. It’s something that is definitely worth considering if you need the cash quickly.

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Create Better Balance in Your Team

By creating better balance in your team, you can get more out of that group as a whole. Balance is one of the most underrated attributes when it comes to group dynamics in the office. If you have too many people who are good at one thing and not enough people who are good at another, the team will be unbalanced. This might not sound like such a big deal, but it can have a pretty big impact on your business and how it’s run. You will sooner or later find that you can’t be as efficient nor as productive as you would like if you don’t fix this.

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