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3 Ways to Boost Your Company’s SEO Ranking

StrategyDriven Online Marketing and Website Development Article |SEO Ranking|3 Ways to Boost Your Company’s SEO RankingSo, you have a great company, with an even better product. Once upon a time, this was enough to maintain a successful business. Nowadays, however, the majority of your company branding will be done through your website and social media channels – and it is something that will give an important first impression to your customers. When your company succeeds in building an efficient website, you may still feel the strain of having too few visitors to your website, with your website appearing low down on search engine rankings. This can be detrimental to your company’s success. Fortunately, there are plenty of ways you can give your SEO ranking an instant boost – and this guide shows you how.

Don’t Publish Irrelevant Content

A big mistake commonly made by companies is to upload as much content as possible to their website. Although it is imperative that you regularly upload content to your website to keep it active, it is also important that this content is relevant to your website and that you are not overloading it with useless information; not only will this drive your audience away, but it will also radically decrease your SEO ranking, because search engines determine how long people are staying on certain pages to determine the quality of the page.

Another way that search engines discriminate content is if it is not optimized correctly for the digital sphere – images, videos, and other multimedia assets are an excellent component for any high-quality website. However, if your images and videos are not optimized for your website, not only will this result in your website loading extremely slowly, but it will also be deemed as a flaw in the site and will negatively impact your SEO performance. Finally, use a content management system that can help you organize and publish content to your company’s website without having to do it manually day-in and day-out.

Consult a Professional

The standards for website design evolve and progress much more rapidly than other essential business components, so it is strongly recommended that companies hire a skilled web practitioner to help them look the part. Head online to find a company near you, for example, the most reliable services in web design, such as ALT Agency can offer and deliver measurable results from creative marketing campaigns. Such agencies are capable of enhancing a company’s SEO ranking and creating a beautiful and efficient interface for your customers to interact with all at the same time. They’ll also ensure that your expertly curated content will be used by as many people as possible, drawing them further into your site and towards trading with you.

Start Blogging

Blogging may seem frivolous to some businesses, but it is a powerful tool not just to entertain and stay connected with your digital audience and customers, but also because search engines recognize that there is a stream of high-quality, regular content being uploaded to your website on a timely basis. Hiring a freelance blogger is an inexpensive solution, unless you have a member of staff who is interested in dedicating some of their time to a company blog. For inspiration, take a look at some popular blogs and use popular methods to entertain your audience while giving them helpful tips, exciting company updates and, if they’re really lucky, some insider secrets.

SEO doesn’t have to be complicated and time-consuming; when you organize your content and optimize it for the correct platform, you’re already halfway there.

5 Challenges of Starting a New Business From a First Time Business Owner

StrategyDriven Starting Your Business Article | Entrepreneurship | 5 Challenges of Starting a New Business From a First Time Business OwnerYou might have heard the stereotype that millennials don’t know how to work hard, how to pound the pavement, how to put in the blood, sweat and tears it takes to build a business from the ground up but, I am here to smash that stereotype into smithereens.

I’m 23 years old and started my business when I was just 21. Usit (www.usit.care) was an idea that I had that babysitting could be done better. It could be done wiser. It could be done with more benefit to the worker bee and the worker bee hirer. Still in college with a full load of classes, I certainly made my share of embarrassing mistakes, but I lived to tell about them and I think the mistakes made me stronger and even more determined. I am going to use the word “Challenge” instead of “Mistake” as a necessary euphemism because mistakes conjure up negative emotions while “challenges” are something to overcome and persevere through- which I did and I still do as I work to expand my business into a small empire!

Here are 5 challenges I faced and some essential ways to mitigate those challenges so you don’t become discouraged while on your path to building your own business.

1. Find the Right Team

You’ve heard it said you are the company you keep – and it’s true. Aim high here. Finding the right Co-Founder or partner(s) in your startup journey is a difficult one, especially in the beginning, but even if it delays your launch, don’t settle here. Don’t go straight to your friend, family member, or roommate. Go to someone who has a complementary skill set (it doesn’t help if you are both good at the exact same things,) someone who is as passionate as you about the business, and someone who loses as much sleep about the business as you do. Find someone reliable, someone with a similar work ethic, someone with the same ‘failure is not an option’ mantra. For example, if you need to develop a website or an application it’s better to hire software development team that will do it professionally.

2. Finding Advisors and Mentors

Again, you are the company you keep. Seek out smart, successful people with proven track record. I wouldn’t be where I am now without a supportive startup community, mentors and advisors, and other founders. Get advisors who understand the startup world because they’ve lived it already. You don’t have take everything they say as a blueprint for what you must do – each business is different, but let their ideas be springboard for your own.

No one knows your business better than you do. I go to my advisors when I’m conflicted with business decisions, fundraising questions, pitch help, or general advice. They are important nutrition to the over health health of your business so find the right ones who have different skill sets and experience. You’ve heard it said “Diversify” in your financial investments. The same is true when assembling your team. “Diversify.” Find people with different superpowers. Find a person who excels at sales, find a whiz marketer, find a tough-as-nails lawyer to advise you on all things legal. You get the idea.

3. Keeping Your Team Motivated During Tough Times

To hit the peaks, you’ll be in your fair share of valleys. What goes up, must come down. You can’t defy the laws of gravity so know there will be tough times. Staff can smell fear a mile away. Never give off that sense of concern even if you feel it on the inside. It’s up to the Founder to rally the troops and keep the team motivated and positive. If you’re freaked out, the team will be freaked out and success never flourishes in fear.

4. Working With Limited Resources

It pretty much goes without saying that when starting a new business, you are working with limited resources. “Money does not grow on trees.” But there are big decisions to make about when to fundraise, how to fundraise, the how and when of green lighting big expenditures that require an investment. Talking to mentors and advisors to decide when the right time is to tackle those big questions is essential in maintaining a healthy bottom line.

5. Rejection

Take a “No” or a closed door in your face as a personal challenge. No great companies were built without rejection. No actor gets every part he/she auditions for. No singer got a record deal without hearing some naysasyer along the way. You’ll face a lot of “No thanks, Not Nows, Not Evers,” but rest in the knowledge that it’s just part of the process. That said, don’t discount every bit of criticism you receive. Constructive criticism may well be your best asset. Follow your gut, and dust yourself off every time you’re thrown onto the ground from the bucking horse that is the startup world.

Good luck! I am rooting for you!


About the Author

StrategyDriven Expert Contributor | Ifrah KhanIfrah Khan is the Founder and CEO of Usit, the last minute babysitting app that connects busy parents to vetted college student babysitters in their community. Ifrah was named one of Atlanta Inno’s 25 under 25 entrepreneurs in 2018 and has a passion for how technology can help create new communities and opportunities in dual sided marketplaces. She just completed Atlanta Tech Village’s Pre-Accelerator and is focusing on disrupting the babysitting industry by turning what used to be a huge pain in the butt for both parents and sitters into an easy and exciting process. Ifrah supports and brings together other young entrepreneurs with her position as a Kairos Society Executive with a mission of focusing the next generation on problems worth solving. She graduated from Emory University’s undergraduate business school in 2017 and previously worked in Finance at Accenture. Although she’s not a mom, she is passionate about helping mothers and children in need which is why she serves on the board of Helping Mamas, a fast growing local Atlanta non-profit aimed to help moms and children in need.   https://www.usit.care/

The Benefits Of Radio Advertising

StrategyDriven Marketing and Sales Article |Radio Advertising|The Benefits Of Radio AdvertisingIf you’re considering using radio advertising for your business but you don’t know whether it’s for you then don’t worry, you have come to the right place. Whether you’ve just started your business or you’ve been doing it for years, the decision to use radio advertising shouldn’t be taken lightly. With so many different things to consider, you need to ensure it is the best possible choice for you. To help you decide, here are some of the benefits of radio advertising:

You Can Concentrate On A Local Audience

One of the best things about radio advertising is that you can target your advertisements to a local audience. Whether it’s a national or a regional station, you can be sure you are reaching people that are going to be able to purchase your products or invest in your services. For more information about national and regional radio stations, you can visit this site here.

You Can Advertise On A Station Your Target Audience Will Listen To

As well as targeting the location of your advertisements, you can also reach your target audience based on the station they would listen to.

When you’re creating your customer avatar, you will have thought about the stations your target audience would like, giving you the perfect opportunity to advertise in a place you know they’ll be listening. With no option to skip adverts, you can be sure they’ll know your advertisement after just a couple of hours in the car. If you need assistance when it comes to creating your customer profile, you can visit this site here.

It Can Be Inexpensive And Effective

If you’re feeling a little sceptical, you may be wondering why is radio advertising important?

Well, if you’re looking for an inexpensive and effective way to reach new customers then this may be one of the best possible options. Whilst you will still incur a cost, in comparison to some marketing strategies it is incredibly affordable.

You Can Do It As Often As You Need

The trick with radio marketing is to create an advertisement that people will remember after hearing over and over again. Because of this, you will need to purchase a regular advertising spot. If you’re struggling when it comes to creating an advert people will remember, why not take a look at other radio ads that have been successful? Using their key traits, you can create one of your own.

It’s Easy To Get Your Message Across

Finally, when it comes to radio advertising, it is really easy to get your message across. In advertising, it is not very often you get to directly talk to your customer, so take this opportunity to say everything you have ever wanted about your product or service. Consider this to be your business’ 30-second elevator pitch.

Five Productivity Mistakes for Entrepreneurs to Avoid

StrategyDriven Entrepreneurship Article |Productivity| Five Productivity Mistakes for Entrepreneurs to AvoidMost entrepreneurs are led to believe that successful business models prosper quickly and easily. However, in a study by Statistic Brain, “Startup Business Rate by Industry Business, the failure rate of all U.S. companies after five years was over 50 percent, and over 70 percent after 10 years

Too many entrepreneurs may be focusing too much on their hopes and dreams of success rather than maintaining daily best practices to stay productive and healthy. Here are five mistakes entrepreneurs should correct in order to help them achieve a more productive day and a healthier lifestyle.

1) Don’t Ignore Your Own Well-Being:

Exercise, relaxation, and spending time with friends and family is key to having a healthy mind and body. According to the Gallup Wellbeing Index, 45% of entrepreneurs report being stressed compared to 42% of “other workers.” Entrepreneurs also report being more likely to have “worried a lot” — 34% vs. 30%.. Physical and mental healthcare the most important components for long term success at anything, especially the highly stressful project of building a successful business. Disregarding your personal welfare in favor of pushing yourself to the limit and beyond can result in a negative domino effect and usually compounds every other mistake you’re making. Most often these topics are unspoken and not confronted because there is a need to be perceived as confident and able to handle anything, but this is a real problem that takes down many entrepreneurs and causes them to fail. Neglecting your health and working yourself until you drop isn’t good for your business, even though that may be the kind of culture that is being promoted in the social media narrative. It’s not worth the damage you’re doing to your life, and it doesn’t produce good results for most people anyway.

2) Don’t Overthink Strategy:

It seems as if many of us spend way too much time thinking about what we should be doing instead of actually doing it. People assume that entrepreneurs like Jeff Bezos or Warren Buffett mostly think about their long-term vision because that is what you hear about in the media a lot of the time. What you don’t hear as much about is what they do every day to move towards those long term goals. They didn’t build huge businesses spending most of their time strategizing and dreaming about the future. Most of the time you spend working should be producing some kind of tangible results for your business. You can spend some time thinking about where you want to be in 5 or 10 years, but that should be a small part of your schedule. If you don’t produce results now, you will never get to your long term goals.

3) Avoid Distracting Communication:

Some entrepreneurs will spend a lot of time micromanaging and refereeing personality conflicts in the workplace or engaging in their own workplace drama with partners, colleagues, and investors. This usually leads to a destructive cycle that harms the business. If there are people on your team causing you too much stress or drama, you need to remove them from your team as soon as possible. Or if you can’t remove them, you need to think about removing yourself and moving on to something else with your life. Like a bad relationship, if you can’t fix it, you have to move on. Hanging around for the drama or trying to “win” a bad relationship is not productive, and it’s the same thing in your business. Nobody wins in these drama filled scenarios.

4) Lack of Prioritization:

Many entrepreneurs will find that they lack the ability to prioritize their time. They spend way too much time on things that may be interesting or happen to catch their attention even thought those things aren’t important for the business. You should not be spending much time on low value items that can be done later, delegated to someone else, or often completely ignored with minimal consequences. This seems obvious, but many entrepreneurs fall into this trap, obsessing over things like the corporate logo, mission statement, team happy hours, office space, employee complaints, or many other things that don’t usually produce tangible results for the business. One of the worst examples is working very hard on acquiring and keeping small, unprofitable customers. Another example is spending a lot of time trying to build a corporate culture long before the business has achieved any success or traction. Success and traction builds your corporate culture, not the other way around. Focus on producing good results and many of these other things will not matter or can be handled later when you have more resources.

5) Time-Management:

You should have an awareness of time, value, and desired results when planning meetings, events, or activities. Your time management is crucial to productivity and successful decision making. As you better manage your time, you will be more aware of your own productivity and results you are generating. The more aware you are of your own time management and results, this will also help you better manage your colleagues and help them to make the most out of their days. This will also allow you to have more time for yourself to relax, exercise, and lead a more balanced life. There are many good productivity tools for helping you accomplish this, but any simple calendar, timer, and alarm apps will do the job. The software won’t fix your time management problem or make you more productive. This is about taking responsibility for budgeting your time, staying aware of how you are spending time, and then holding yourself accountable to your schedule unless there is a compelling reason to alter it.

Avoiding these five common productivity mistakes won’t make you a billionaire. But avoiding them will give you a much better chance of success than the 70% of entrepreneurs whose businesses fail.


About the Author

StrategyDriven Expert Contributor | Christopher GreyChristopher Grey is the co-founder and COO of CapLinked, an enterprise software company offering an information control and risk mitigation platform for the sharing of confidential or sensitive documents and communications outside of the enterprise. Previously, he was a senior executive and managing partner in private equity and corporate finance for 15 years and directly involved in the deployment and management of billions of dollars of debt and equity investments in various industries. Christopher founded two companies, Crestridge Investments, a private equity firm that made debt and equity investments in micro cap and middle market companies, and Third Wave Partners, which made debt and equity investments in distressed situations, and was managing director of a subsidiary of Emigrant Bank, the largest privately owned bank in the country. Most recently, he is a co-founder of TransitNet, a platform for security token issuers offering title verification, chain of ownership tracking, and other post issuance tools for improving the security and reliability of security token ownership.

5 Steps to Successful Business Translation

StrategyDriven Managing Your Business Article |Business Translation| 5 Steps to Successful Business TranslationIf your business is starting to reach the international market, chances are, translating your website to different languages is at the top of your list. The globalization of your business heavily relies on your digital marketing campaigns, and for the rest of the world to understand your products or services, you need the help of professional translation services.

Below are the essential steps to successful business translation:

Strategize and Plan with the Best Translation Agency

The success of a business that is trying to reach the international market relies on its website and digital marketing campaigns. With regards to this, you need the find the best translation agency that can help you make your website sensible to other countries that speak different languages.

You can find tons of professional translation services online, but only few can thoroughly help you and willing to work beyond translation to ensure the success of your marketing campaigns. Hire a professional translation agency that can help you with creating a strategy and planning for a smooth translation process.

Choose a translation agency that offers business translation services that deal with financial documents, marketing materials, emails, legal agreements, employment contracts, and any documents that has something to do with your business.

Hire a Localization Expert

Why do Chinese people prefer Baidu than Google? Why is CNN broadcasting for Latinos while they are in the U.S.?
While Google is a widely used search engine, Baidu feels and looks entirely native to a Chinese audience. On the other hand, CNN understands that over 55 million Latinos are living in the U.S., and they want shows that speak their language. Baidu and CNN use localization to gain more users and viewers.

So, what are translation and localization services? Localization gives the products and services the natural feel for the customers in specific countries. It is the process reconstructing your business’ product, service, or content for a particular market. The translation is one of the steps of the localization process.

Get a Marketing Translator Who can Do Desktop Publishing

Online marketing campaigns are useful to attract more foreign customers. However, it would be better if you can spread the word through printed advertisements such as brochures, magazines, etc.

Get a professional translator who is well experienced and has enough skills in creating desktop publishings. It will ensure the smooth flow of the service, too, you can save your budget as you won’t have to deal with different agencies. You should choose a translation agency who can do more than translation alone.

Brief Your Translation Agency Thoroughly

Once you have hired the translation agency that can do all the works that are needed to be done, make sure to tell them the exact details and all your expectations. It is better to bombard them with tons of requests than become unsatisfied with the job because you were not able to brief them thoroughly. Besides, you are a customer, and you are going to pay for the service.

If your target country has different dialects, inform your agency about the specific dialects you want your business to be translated. A well-experienced translation agency can also help you decide what particular dialects are primarily used in certain regions.

Have a Constant Communication with the Translators

If you are working on a deadline, so as your translation agency. The speed of the service relies on the service provider and the customer. Always check for the translation agency’s queries so you can answer them right away. Otherwise, the process will take longer than expected, and you might not be able to meet your deadline.

From time to time, the translation agency will ask you some questions about the details or to let you check som
e of the finished jobs. Multiple short waiting times could accumulate to a long delay, so a prompt response is a must if you want to get the job done at your desired schedule.

Business translation plays a huge part in the success of your business’ international venture. Gaining foreign customers is impossible for a business that cannot be understood.

Choosing the right agency could help you in every translation process. Also, having your digital campaigns and desktop publishings localized could help you gain more customers as it makes the locals feel more comfortable as they can clearly understand what you are offering.

Meanwhile, as a customer, your participation is highly needed in the translation process. Remember to give your translation agency a thorough briefing for them to understand what specific results you are expecting to see. Moreover, try to respond to their queries as quickly as possible, so you and the translators could meet your deadlines.

These simple steps should help you achieve a successful business translation that would open the door of the international market for your business.