Three Important Points to Include in Your Business Plan

Business plans are a prelude to success, and failing to create one is a mistake that too many small businesses make. Not only can a great business plan help you achieve success by driving your efforts in a more calculated manner, but it can also help you gain the funding that you need from either banks or investors. Of course, there are as many business plans as there are individuals, and as such many business plans fail to capture all of the key elements they need to help their business succeed. To help you achieve a good business plan that will help you succeed, ensure you include these three points:

Market Analysis

If you do not conduct any market analysis, you are failing yourself as a start-up. You need to know not only who your competitors are, but who your local competitors are, and more importantly what the local consumers are like. If you open up your business in an area that has very few members of your demographic you are doomed to fail from the start. There are two kinds of market analysis you need to conduct as a result. The first is into the industry itself; who are the main players, what technologies do they use, where can you fit into that market, and so on. The second market you must analyze is your customers. Know who they are and what they want so that you can market to them more effectively.

Ensure Your Practice Adheres to Applicable Laws

Every business is subject to laws and regulations, from how they work to how they manage their data. It is important that you include how your company is not only going to excel, but also how it is going to excel within the parameters of the law. With law firms, for instance, Redbrick Solutions offers consultancy to ensure your firm complies with the EU’s General Data Protection Regulations (GDPR) if you work with or within the EU. This, in turn, will allow you to offer more security and assurance to your clients as a result.

To ensure your company does comply with the laws that regulate it, you must first ensure you know what those laws are. Contacting a consultancy law firm or hiring a specialist in your industry can help you know the laws that apply to you and teach you how to adhere to them.


When it comes to creating a business plan, budget should always make an appearance. Without accurately understanding where the money will be coming from and where it is going, you cannot make any guarantees for the success of your business. You need to do cost analysis and prove to either investors or to yourself that you can survive until you get your first few clients in through the door. Either through savings or through money-saving activities like managing the entire business by yourself until you have enough income or notoriety to hire someone else, you need to know how you will pay for your business.

Never underestimate the power of a good business plan. It can help you circumvent easily avoidable challenges and see your business succeed.

Tips For Running A Smoother Business

StrategyDriven Entrepreneurship Article
Trying to manage a business without a strategy is an approach that simply doesn’t work. You have to have people, processes and plans in place that show exactly where you’re going and how you’re going to get there. It’s not a good idea to go into building a company blindly with hopes for what may happen.

If you’re struggling to keep your business afloat, for whatever reason, don’t give up before trying a few different solutions that may help you get back on track. The great news about having a rocky company is that there are opportunity and the ability to fix it. See tips for running a smoother business.

Have A Business Plan in Place

Sit down with your business partners and come up with a detailed business plan for your company. Look at immediate growth and where you see yourselves years down the road. Consider the various departments and what resources you’re going to need for each of the different areas. Be specific and work out the kinks on the spot, so they don’t emerge at a later date when you’re least expecting it.

Find A Reliable IT Solution

IT is super important when it comes to managing and running a business smoothly. Technology is the backbone of all you do, and you need it to work properly at all times. Choose a company based on their talent and track record, like Custard Technical Services, so that you’re confident they’ll deliver on their promise. Pick a partner who will help you become more dynamic, productive, secure and future-proof, through innovative IT solutions for your business problems.

Hire Smart

Your people are what’s going to make or break you in the long run. Avoid hiring quickly to fill voids. Take your time and do it right the first time, which will save you more money over time. Put a human resources department in place who’s going to help you succeed and fill the open roles appropriately. You need competent employees who work hard and know what questions to ask. Hiring the right people will make your life easier, the business run smoother and clients more satisfied.

Focus on Customer Relationships

You need to have a customer relationship management solution in place, so no one’s getting left behind or forgotten about. Have processes in place that new hires can follow and quickly understand how you work with clients and what the sales and onboarding process looks like. Clients should be your number one focus, and your business will have no choice but to run smoother and with fewer problems. You have to make it a part of the culture, so that no matter who’s interacting with the customer, they know what to do and say to help.


Your business won’t function properly on its own. You have to be willing to put in the hard work it takes to make it better. It’s all about processes, systems and implementing solutions. These are tips for running a smoother business.

Strategic Planning – How Much Should Organizations Spend on Business Planning?

StrategyDriven Strategic Planning Principle ArticleWell-crafted strategic and annual business plans provide a sense of purpose and direction. They establish the operations and initiative activities the organization will implement in order to achieve defined outcomes. Furthermore, these business plans serve as a communications mechanism to drive alignment of management decisions and employee actions to the effective and efficient achievement of the organization’s mission goals. (See StrategyDriven article, Why Do Organizations Need Strategic Planning.) Without business plans, time and effort may be applied to activities less directly focused on achievement of the organization’s goals thereby wasting the business’s precious limited resources.

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About the Author

Nathan Ives, StrategyDriven Principal is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.