There is no question that IT security is a high priority for businesses and government organizations around the world. It seems like there’s a new major story of a security breach every day.
Universities and even the U.S. Coast Guard were attacked with ransomware. You may think that your business is small so it won’t be targeted. Every organization that has a network connection is at risk of an attack.
The best way to prevent an attack is to perform an IT risk assessment. Read on to learn what a risk assessment is and how you can perform one to improve your security.
What is a Risk Assessment?
Your first question is likely to be “What is a security risk assessment?” It’s an in-depth process where you analyze your entire network and databases to determine where your systems are the most vulnerable.
That allows you to prioritize your risks and take action to secure your systems. This is an important thing to do regularly because it can save your business.
A security attack or data breach can be incredibly costly to your business. You’ll experience downtime and lost productivity. Your business will also lose public trust, which can be very difficult to regain.
Your business may be exposed to class-action lawsuits. Those are very costly and could bankrupt your business.
How to Perform an IT Risk Assessment
You don’t want to wait until your systems experience an attack to strengthen the security of your network. An IT risk assessment is a preventative measure that can help you identify your most vulnerable areas and plug up the holes in your systems, policies, and procedures.
Here are the steps you should take to perform a thorough risk assessment.
Know Your Most Vulnerable Assets
Usually, when hackers attack your systems, they want a couple of things. They want to get your most sensitive data, and they want to make money from it.
Your first step is to identify the areas that are real threats that hackers could attack. For example, databases where you store payment information needs additional security.
Intellectual property, trade secrets, confidential documents with vendors, servers, and contact information all require a high level of security.
You want to ask yourself what types of data you collect, why you collect the data, and where the data is stored.
Review Current IT Policies
Most organizations have an IT policy that governs how internal networks and devices are used by employees.
Employees are often the biggest threat to businesses because they are targets of phishing attacks. They just need to click on the wrong email to bring your systems to a halt.
Another area that needs review is mobile device usage. Many employees are mobile and conduct business at client sites and coffee shops. You need to have a strict policy to protect these devices.
For example, a part of the policy could state that they cannot use a public WiFi connection to connect to your network. Instead, they have to use a VPN at all times.
What Would Happen If…
This step isn’t very fun, but it will help you figure out the worst-case scenario if you were to experience an attack.
Think through different situations, like what would happen if you got hit with a ransomware attack. What would the consequences and the costs be to your organization?
Other situations include data loss and compliance consequences. In some cases, a data breach could violate privacy laws and regulations. That could result in major fines for your organization.
Compliance Audit
As part of your audit, you need to make sure that your organization is in compliance with various privacy and data laws.
This will vary by industry, so you need to be aware of the laws and regulations that apply to you.
Prioritize the Threats
Your next step in the risk assessment is to prioritize the threats according to the cost to your business.
You want to have three levels of danger to your business – high risk, medium, and low risk.
For example, a denial of service attack would be detrimental to your business because it would bring down your servers. This would be a high-level threat.
A natural disaster could be a low-level threat if your building is far from a flood plain or is in an earthqueak-resistant building.
Create an Attack Strategy
You have to develop a plan of attack to shore up the security of your systems. This will help you take care of the most critical threats first and then tackle the low-level threats.
You should have a spreadsheet or document that outlines the threat, when it needs to be complete, and who is responsible. That will keep everyone accountable.
Educate Your Team
The one thing you can do to prevent security attacks is to educate your team. Not just the IT staff, but everyone who interacts with your networks. That could be vendors, customers, or employees.
The more they understand about IT security, the less risk they become to your business. That enables them to be on the lookout for threats and bring them to your attention.
Have a Response Plan
It also helps to have a response plan in place in case the worst does happen. Your response plan is meant to take quick action to minimize the damage.
Be Smart About IT Security
If there’s one major threat to your business, it’s your IT network. Hackers will try to get into your systems and steal data, which can be sold to the highest bidder.
The best way to prevent those attacks is to do an IT risk assessment. That is an in-depth overview of your systems and networks to identify the vulnerabilities and close them before it’s too late.
Do you want more great tech content? Come back to this site again for more great articles.
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There are certain things that stick in our memories and sometimes we don’t even know where they came from. Maybe we don’t even how we remember but they stick with us.
Many of the best marketing campaigns have had a similar effect on us. Sometimes, their effect can be so profound that it seemed ingrained into our culture. Aside from memorable, however, the best ad campaigns can make us feel a certain way or inspire us.
We took a look at some of the most famous ad campaigns in history. Check out this list of the most iconic ones.
How to Sell
When a company wants to boost its sales, it might be a good idea to invest in an advertising campaign. This can be effective for a number of reasons. Weber Associates are a trusted name in advertising and can take your company to the next level.
First, it exposes the product or service to a wider audience. People who may have never heard of the product can now be familiar with it.
Also, people may be aware of the product but might not know why yours is superior. Finally, radio, tv, and digital marketing campaigns have a way of getting into our subconscious. Then, we tend to think of the given product automatically in certain situations.
The Top 5 Best Marketing Campaigns
Experts from marketing companies estimate that most Americans see at least four to ten thousand ads per day.
According to the researchers, we have a way to turn a blind eye to most of this bombardment.
However, there are a few TV and digital marketing examples that stick out. Here are our top five campaigns.
1. The Most Interesting Man in the World
He doesn’t always drink beer, but when he does he choose a nice, cold bottle of Dos Equis. He is an older, suave gentleman having the time of his life.
The commercials are funny and truly revived the Mexican beer company.
2. Every Kiss Begins with Kay
There are a number of classic jewelry ads (he went to Jared) that come to mind. Who doesn’t want a big diamond ring?
The slogan is clever and catchy enough that you can probably hear in it your head if you try.
3. Got Milk?
This is a classic campaign that has been remade time and time again but never seems to get old.
Basically, you just get a celebrity to make a milk moustache and have them say “got milk?”. Easy as that!
4. Got Lyft?
The rideshare giant, Lyft, can be credited for launching an ongoing digital campaign that has been extremely successful. They were able to identify growing distrust for Uber and stepped up.
They were able to market themselves as being more socially conscious. Also, their use of incentives to get riders to bring new riders and drivers in was masterful.
5. In Elon We Trust
Elon Musk is the eccentric billionaire CEO of Tesla. They are most known for their electric cars but are masters of marketing.
They created a live stream event for SpaceX, in which they launched a rocket into outer space.
Get The Word Out
There are plenty of examples of great ad campaigns. The best digital marketing campaigns can influence behavior and give your company a massive boost.
If you own a business, consider consulting with the experts. Give the message out and enjoy the rewards.
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It’s no secret that succeeding in business requires using every competitive advantage at your disposal. From pricing to identifying and reaching new customers to delivering the best product in the marketplace.
Another tool that can provide a competitive edge is transportation. After all, the faster and more conveniently you can get from place to place, the better.
This article takes a look at small business jets and how they can benefit your company. Maximizing corporate travel has never been more important than it is today. So keep reading to gain insight into how a corporate jet might be the solution you’ve been looking for.
1. Greater Flexibility
The corporate world is fast-paced. Decisions have to be made quickly, and sometimes that means making last-second travel plans that don’t coincide with airline schedules.
Flying privately provides an incredible amount of travel flexibility that you won’t have when flying commercial.
With a business aircraft, you can travel any time of the day or night, to any destination that you need to get to fast. This can provide a huge competitive advantage and allows a much greater level of comfort than you’d find on a commercial jet.
2. Bring Your Family & Pets
Another great thing about flying private is the ability to bring along your family and even the family pets. This is a great luxury that helps to combine business with pleasure any time the opportunity presents itself.
3. Great Way to Impress Clients
Potential clients are constantly judging you. They are looking for signs of success. That’s another reason private jets are so effective for business travel. Treat a client to a round of golf on the other side of the country, then have them home before dinner. The result will be a client who never wants to do business with anyone else.
4. Skip Airport Security Lines
There’s no denying that traveling commercial is a headache. Especially as security gets more and more tedious and time-consuming. Flying private allows you to skip the security lines and get on with your trip. Saving you time, money, and frustration.
5. Greater Privacy for Getting Important Work Done
Trying to work during a commercial flight is one of the biggest headaches in the world. After all, commercial flights are crowded, there’s very little room to move about, and a lack of space to deal with laptops and other important business equipment and paperwork.
Flying in a private jet is like having an office in the sky. You can make important phone calls, host meetings, and have access to important documents as if you were on the ground.
The Advantages of Using Small Business Jets
Travel is a crucial part of any successful business. That’s why small business jets are so important for taking your team to the next level. Flying private gives you the freedom you need to focus on making money rather than the hassles of typical business travel.
Keep scrolling to see more great small business tips and advice.
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Even the strongest businesses in the world have had their weak moments. Maybe things aren’t going so well with your business at the moment. Perhaps it’s just one factor of your business that isn’t performing as well as it should be. If we look at the most common elements that come into play when things aren’t going amazingly for any given business, it quite often has to do with poor Internet marketing.
Many business owners are becoming cognizant of just how important Internet marketing is. But a lot of them are making a bunch of mistakes. One of those mistakes was assuming that Internet marketing would bring them immediate success and riches. This sort of attitude betrays a sort of ignorance about how Internet marketing really works and how it should be approached. This can cause a lot of errors when it comes to the marketing campaign as a whole.
So perhaps it’s time that you took a serious look at your Internet marketing campaign! If your marketing hasn’t brought you the return you were hoping for, then it’s crucial that you take a close look at things and perhaps rethink your approach. After all, most digital marketing methods out there aren’t exactly cheap. And that’s fine, as long as it can actually bring results, right?
Internet marketing isn’t the magic wand that a lot of businesses seem to think it is. It needs to be done properly. You can throw all the money you want at your campaign, but if it’s going in the wrong direction then you might as well be throwing your cash into a black hole. We’re going to take a look at some of the most common and severe fundamental problems that many modern businesses have with their digital marketing approach. If you start to get feelings of recognition as you read through this article, then it might be time for you to make some serious changes to your marketing techniques!
Overestimation
I made a brief mention of this above, but it’s worth going into a little more detail. Essentially, a lot of businesses out there massively overestimate the power of Internet marketing. Yes, if done right, it can be very powerful. But the fact of the matter is that Internet marketing is vulnerable to many of the same sort of flaws you see in any other medium.
Internet marketing isn’t going to guarantee you a truckload of new customers. A lot of people understand this when it comes to working with advertising in other media, because they’re more used to have ineffective, say, a television advert or a newspaper advert can be. Most people will probably overlook those sorts of ads, right? Well, the same goes for most kinds of Internet marketing. This doesn’t mean that you shouldn’t invest in them! It just means that you have to be careful not to commit one of the most common mistakes in this field: that of overestimating the results you’re going to get.
Temper your expectations! You may even have started reading this article because you thought you would get hundreds of thousands of new customers from your campaign. This sort of thinking may have given you a false impression of the success of your campaign: it might be that it’s working as good as it can – it’s just that your expectations are unrealistic!
The DIY approach
A lot of business owners seem to be working under the assumption that Internet marketing is easy. They’re also looking for any way they can find to save some money. Well, it’s true that it’s possible to do your own Internet marketing. And, with that in mind, you can cut a lot of costs if you do take this approach. But the fact is that Internet marketing is much more complex than many of these business owners realize.
If you want to take on this task by yourself, then you should really be an expert at this sort of thing. If you’re not, you could be wasting a lot of time with ineffective marketing techniques. Remember that the right Internet marketing company has a lot of connections in the marketing industry, whereas you’re likely to have none at all. If you do want to take this approach, then you should make sure you really know what you’re doing. Look into taking an online course in digital marketing to boost your skills and knowledge.
The substandard marketing company
Having said all of this, working with a bad marketing company could be even worse than taking the reigns yourself! While there’s a lot to be said about the many problems that overconfidence in your own abilities can bring, there is also much to be said about putting too much confidence in the hands of those who claim to be experts. Just as in any other industry, there are companies in this field that simply don’t know what they’re doing. Not every Internet marketing business is some angel that will be able to save your business.
You need to make sure that you’re signing up to work with an incredibly good Internet marketing company. These guys don’t come cheap, after all! You need to keep an eye out when it comes to these companies, because there are a bunch of potential problems that could really put a spanner in the works. What if their customer service is terrible? What if the methods they use to get results work only in the short term? And what if they’re using ‘black’ techniques? (More on that in just a moment!) You should ensure that you’re checking the online reputation of these companies, as well as the feedback they’ve received from previous clients.
Villainous techniques
Perhaps you’ve heard the term “black hat” before when you’ve explored the realm of Internet marketing. You may even know that it’s bad, though you’re not entirely sure why exactly that is. As clichéd as it may be, “black” Internet marketing techniques are bad and “white” Internet marketing techniques are good – or, perhaps, to be more accurate, “black” is illegal and “white” is legal. (And we’re talking in terms of search engine rules, not the actual judiciary reality of the real world!)
Essentially, “black hat” or “black label” Internet marketing methods (and they’re usually SEO-based) actively use the sort of techniques that spam search engine algorithms with the sort of content that used to provide shortcuts to the very top of search engine rankings. Keyword stuffing, false leads, and unethical link sharing and selling are all parts of this game. Of course, black hat and black label SEO don’t often produce results, because companies like Google are very wise to their games these days. So you need to ensure that you’re looking into white hat and white label SEO if you want your campaign to go anywhere in the long-term.
“SEO” and “social media” are just buzzwords, right?
An alarmingly common problem is that business owners often find themselves trying a little too hard to go against the grain. Yes, you should be unique in your approach. But it’s possible to take that too far. If you’re of the opinion that SEO and social media are mere buzzwords as opposed to things that can actually help your marketing in big ways, then you’ve definitely gone a little too far from the beaten track!
Without the use of SEO and social media, you’re throttling the efficacy of your digital marketing campaign. And I mean really throttling. Like, Homer-Simpson-choking-Bart-Simpson level throttling. SEO and social media are what help your digital marketing breathe and expand to new corners of the Internet. Don’t try to be so unconventional that you don’t use these at all.
Problems with your business
And so we come to the least fun possibility of the lot. The one that’s probably the hardest the solve of all of them. Let’s say your marketing isn’t actually flawed. Perhaps you’re working with the best Internet marketing company in the business. You’ve invested in all the correct tools and employees, and at a reasonable price, too. You have all the data you need to make the right decisions. But business still doesn’t seem to be going anywhere. An SEO audit didn’t reveal any problems with your marketing approach, so what could the problem be?
Unfortunately, it could very well be the case that the problem is with your business. After all, all the great marketing in the world simply isn’t going to help you out that much if your website, product, or service really isn’t that up to scratch.
But how exactly can you tell if this is the problem? Well, this is why you need powerful analytics for your website and Internet marketing campaign. If people are being directed to your business in droves, then you should be able to tell. If they are, but not enough people are actually clicking through to complete a purchase, then this is a sign that something is wrong with what you’re offering, or how you’re offering it, as opposed to something being wrong with the marketing itself. In this case, you’re going to have to do some market and customer research in order to pinpoint the problems you’re having!
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Nobody wants to come to work to be unhappy. More importantly, when you consider how much time your employees actually spend in the workplace, you can appreciate the need to need for your team to be happy at work. An unhappy and stressful work environment can have a very real impact on the mental health of your employees. As a business leader, you have a duty of care to ensure that the health and happiness of your team are maintained at a high standard.
From a business point of view, creating a happy workplace means that you will have a more productive team. There will be less sickness due to stress, and your team will work together in a more effective manner.
But, how do you prevent internal conflict and problems that stem from the way that the company is managed? Here are some ways that you can create a harmonious workplace.
Get Outside Help
If there are signs of any conflicts within the workplace, or the way that you are running the company seems to be bringing about stress and unhappiness, then this could end up being quite costly.
Seeking external help will mean that you get an outsider’s point of view. And a company that deals in dispute resolution and litigation solutions will be able to provide operational support and advice from a legal standpoint.
Have Policies In Place To Protect The Team
Many insecurities and stresses in the workplace stem from concerns over the fact that there are no policies that allow the team to feel secure. By making sure that all of their rights are taken into consideration in their contract and in the company policies and procedures will ensure that they feel secure and protected.
Foster A Policy Of Open Communication
Your employees have a right to know as much as possible about their workplace. Of course, there will be matters that they don’t need to know. However, if there are changes that may occur, consulting with your team and being open about them well ahead of their implementation will provide the time for any adjustments.
Be sure that you have an open-door policy, where you are approachable and free to answer any questions or deal with any concerns that your employees may evert have.
Encourage Your Team To Celebrate Each Other’s Successes
Success is something that should always be celebrated. You need to make sure that you create a workplace where this is standard practice.
As habits and behaviors are learned parrot fashion, you need to lead by example. Find the time each week to point out the success of the team, but also to highlight different personal successes. Don’t just focus on the same people each week though, and try and demonstrate a variety of skills and successes to celebrate.
A great way of encouraging your team to share in each other’s success is to create a noticeboard where they can leave positive thoughts about other members of the team. A ‘motivation station’ is great for building morale and making sure everyone feels part of the team.
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Stay Secure: How to Do an IT Risk Assessment
/in Risk Management/by StrategyDrivenUniversities and even the U.S. Coast Guard were attacked with ransomware. You may think that your business is small so it won’t be targeted. Every organization that has a network connection is at risk of an attack.
The best way to prevent an attack is to perform an IT risk assessment. Read on to learn what a risk assessment is and how you can perform one to improve your security.
What is a Risk Assessment?
Your first question is likely to be “What is a security risk assessment?” It’s an in-depth process where you analyze your entire network and databases to determine where your systems are the most vulnerable.
That allows you to prioritize your risks and take action to secure your systems. This is an important thing to do regularly because it can save your business.
A security attack or data breach can be incredibly costly to your business. You’ll experience downtime and lost productivity. Your business will also lose public trust, which can be very difficult to regain.
Your business may be exposed to class-action lawsuits. Those are very costly and could bankrupt your business.
How to Perform an IT Risk Assessment
You don’t want to wait until your systems experience an attack to strengthen the security of your network. An IT risk assessment is a preventative measure that can help you identify your most vulnerable areas and plug up the holes in your systems, policies, and procedures.
Here are the steps you should take to perform a thorough risk assessment.
Know Your Most Vulnerable Assets
Usually, when hackers attack your systems, they want a couple of things. They want to get your most sensitive data, and they want to make money from it.
Your first step is to identify the areas that are real threats that hackers could attack. For example, databases where you store payment information needs additional security.
Intellectual property, trade secrets, confidential documents with vendors, servers, and contact information all require a high level of security.
You want to ask yourself what types of data you collect, why you collect the data, and where the data is stored.
Review Current IT Policies
Most organizations have an IT policy that governs how internal networks and devices are used by employees.
Employees are often the biggest threat to businesses because they are targets of phishing attacks. They just need to click on the wrong email to bring your systems to a halt.
Another area that needs review is mobile device usage. Many employees are mobile and conduct business at client sites and coffee shops. You need to have a strict policy to protect these devices.
For example, a part of the policy could state that they cannot use a public WiFi connection to connect to your network. Instead, they have to use a VPN at all times.
What Would Happen If…
This step isn’t very fun, but it will help you figure out the worst-case scenario if you were to experience an attack.
Think through different situations, like what would happen if you got hit with a ransomware attack. What would the consequences and the costs be to your organization?
Other situations include data loss and compliance consequences. In some cases, a data breach could violate privacy laws and regulations. That could result in major fines for your organization.
Compliance Audit
As part of your audit, you need to make sure that your organization is in compliance with various privacy and data laws.
This will vary by industry, so you need to be aware of the laws and regulations that apply to you.
Prioritize the Threats
Your next step in the risk assessment is to prioritize the threats according to the cost to your business.
You want to have three levels of danger to your business – high risk, medium, and low risk.
For example, a denial of service attack would be detrimental to your business because it would bring down your servers. This would be a high-level threat.
A natural disaster could be a low-level threat if your building is far from a flood plain or is in an earthqueak-resistant building.
Create an Attack Strategy
You have to develop a plan of attack to shore up the security of your systems. This will help you take care of the most critical threats first and then tackle the low-level threats.
You should have a spreadsheet or document that outlines the threat, when it needs to be complete, and who is responsible. That will keep everyone accountable.
Educate Your Team
The one thing you can do to prevent security attacks is to educate your team. Not just the IT staff, but everyone who interacts with your networks. That could be vendors, customers, or employees.
The more they understand about IT security, the less risk they become to your business. That enables them to be on the lookout for threats and bring them to your attention.
Have a Response Plan
It also helps to have a response plan in place in case the worst does happen. Your response plan is meant to take quick action to minimize the damage.
Be Smart About IT Security
If there’s one major threat to your business, it’s your IT network. Hackers will try to get into your systems and steal data, which can be sold to the highest bidder.
The best way to prevent those attacks is to do an IT risk assessment. That is an in-depth overview of your systems and networks to identify the vulnerabilities and close them before it’s too late.
Do you want more great tech content? Come back to this site again for more great articles.
Learn from the Best: 5 of the Best Marketing Campaigns in History
/in Marketing & Sales/by StrategyDrivenMany of the best marketing campaigns have had a similar effect on us. Sometimes, their effect can be so profound that it seemed ingrained into our culture. Aside from memorable, however, the best ad campaigns can make us feel a certain way or inspire us.
We took a look at some of the most famous ad campaigns in history. Check out this list of the most iconic ones.
How to Sell
When a company wants to boost its sales, it might be a good idea to invest in an advertising campaign. This can be effective for a number of reasons. Weber Associates are a trusted name in advertising and can take your company to the next level.
First, it exposes the product or service to a wider audience. People who may have never heard of the product can now be familiar with it.
Also, people may be aware of the product but might not know why yours is superior. Finally, radio, tv, and digital marketing campaigns have a way of getting into our subconscious. Then, we tend to think of the given product automatically in certain situations.
The Top 5 Best Marketing Campaigns
Experts from marketing companies estimate that most Americans see at least four to ten thousand ads per day.
According to the researchers, we have a way to turn a blind eye to most of this bombardment.
However, there are a few TV and digital marketing examples that stick out. Here are our top five campaigns.
1. The Most Interesting Man in the World
He doesn’t always drink beer, but when he does he choose a nice, cold bottle of Dos Equis. He is an older, suave gentleman having the time of his life.
The commercials are funny and truly revived the Mexican beer company.
2. Every Kiss Begins with Kay
There are a number of classic jewelry ads (he went to Jared) that come to mind. Who doesn’t want a big diamond ring?
The slogan is clever and catchy enough that you can probably hear in it your head if you try.
3. Got Milk?
This is a classic campaign that has been remade time and time again but never seems to get old.
Basically, you just get a celebrity to make a milk moustache and have them say “got milk?”. Easy as that!
4. Got Lyft?
The rideshare giant, Lyft, can be credited for launching an ongoing digital campaign that has been extremely successful. They were able to identify growing distrust for Uber and stepped up.
They were able to market themselves as being more socially conscious. Also, their use of incentives to get riders to bring new riders and drivers in was masterful.
5. In Elon We Trust
Elon Musk is the eccentric billionaire CEO of Tesla. They are most known for their electric cars but are masters of marketing.
They created a live stream event for SpaceX, in which they launched a rocket into outer space.
Get The Word Out
There are plenty of examples of great ad campaigns. The best digital marketing campaigns can influence behavior and give your company a massive boost.
If you own a business, consider consulting with the experts. Give the message out and enjoy the rewards.
5 Compelling Reasons Your Company Should Invest in Small Business Jets
/in Budget Management, Managing Your Finances/by StrategyDrivenAnother tool that can provide a competitive edge is transportation. After all, the faster and more conveniently you can get from place to place, the better.
This article takes a look at small business jets and how they can benefit your company. Maximizing corporate travel has never been more important than it is today. So keep reading to gain insight into how a corporate jet might be the solution you’ve been looking for.
1. Greater Flexibility
The corporate world is fast-paced. Decisions have to be made quickly, and sometimes that means making last-second travel plans that don’t coincide with airline schedules.
Flying privately provides an incredible amount of travel flexibility that you won’t have when flying commercial.
With a business aircraft, you can travel any time of the day or night, to any destination that you need to get to fast. This can provide a huge competitive advantage and allows a much greater level of comfort than you’d find on a commercial jet.
2. Bring Your Family & Pets
Another great thing about flying private is the ability to bring along your family and even the family pets. This is a great luxury that helps to combine business with pleasure any time the opportunity presents itself.
3. Great Way to Impress Clients
Potential clients are constantly judging you. They are looking for signs of success. That’s another reason private jets are so effective for business travel. Treat a client to a round of golf on the other side of the country, then have them home before dinner. The result will be a client who never wants to do business with anyone else.
4. Skip Airport Security Lines
There’s no denying that traveling commercial is a headache. Especially as security gets more and more tedious and time-consuming. Flying private allows you to skip the security lines and get on with your trip. Saving you time, money, and frustration.
5. Greater Privacy for Getting Important Work Done
Trying to work during a commercial flight is one of the biggest headaches in the world. After all, commercial flights are crowded, there’s very little room to move about, and a lack of space to deal with laptops and other important business equipment and paperwork.
Flying in a private jet is like having an office in the sky. You can make important phone calls, host meetings, and have access to important documents as if you were on the ground.
The Advantages of Using Small Business Jets
Travel is a crucial part of any successful business. That’s why small business jets are so important for taking your team to the next level. Flying private gives you the freedom you need to focus on making money rather than the hassles of typical business travel.
Keep scrolling to see more great small business tips and advice.
Internet Marketing Failing? Let’s Take a Look at What You’re Doing Wrong
/in Online Marketing and Website Development/by StrategyDrivenEven the strongest businesses in the world have had their weak moments. Maybe things aren’t going so well with your business at the moment. Perhaps it’s just one factor of your business that isn’t performing as well as it should be. If we look at the most common elements that come into play when things aren’t going amazingly for any given business, it quite often has to do with poor Internet marketing.
Many business owners are becoming cognizant of just how important Internet marketing is. But a lot of them are making a bunch of mistakes. One of those mistakes was assuming that Internet marketing would bring them immediate success and riches. This sort of attitude betrays a sort of ignorance about how Internet marketing really works and how it should be approached. This can cause a lot of errors when it comes to the marketing campaign as a whole.
So perhaps it’s time that you took a serious look at your Internet marketing campaign! If your marketing hasn’t brought you the return you were hoping for, then it’s crucial that you take a close look at things and perhaps rethink your approach. After all, most digital marketing methods out there aren’t exactly cheap. And that’s fine, as long as it can actually bring results, right?
Internet marketing isn’t the magic wand that a lot of businesses seem to think it is. It needs to be done properly. You can throw all the money you want at your campaign, but if it’s going in the wrong direction then you might as well be throwing your cash into a black hole. We’re going to take a look at some of the most common and severe fundamental problems that many modern businesses have with their digital marketing approach. If you start to get feelings of recognition as you read through this article, then it might be time for you to make some serious changes to your marketing techniques!
Overestimation
I made a brief mention of this above, but it’s worth going into a little more detail. Essentially, a lot of businesses out there massively overestimate the power of Internet marketing. Yes, if done right, it can be very powerful. But the fact of the matter is that Internet marketing is vulnerable to many of the same sort of flaws you see in any other medium.
Photo courtesy of Infusionsoft Sales & Marketing via flickr
Internet marketing isn’t going to guarantee you a truckload of new customers. A lot of people understand this when it comes to working with advertising in other media, because they’re more used to have ineffective, say, a television advert or a newspaper advert can be. Most people will probably overlook those sorts of ads, right? Well, the same goes for most kinds of Internet marketing. This doesn’t mean that you shouldn’t invest in them! It just means that you have to be careful not to commit one of the most common mistakes in this field: that of overestimating the results you’re going to get.
Temper your expectations! You may even have started reading this article because you thought you would get hundreds of thousands of new customers from your campaign. This sort of thinking may have given you a false impression of the success of your campaign: it might be that it’s working as good as it can – it’s just that your expectations are unrealistic!
The DIY approach
A lot of business owners seem to be working under the assumption that Internet marketing is easy. They’re also looking for any way they can find to save some money. Well, it’s true that it’s possible to do your own Internet marketing. And, with that in mind, you can cut a lot of costs if you do take this approach. But the fact is that Internet marketing is much more complex than many of these business owners realize.
If you want to take on this task by yourself, then you should really be an expert at this sort of thing. If you’re not, you could be wasting a lot of time with ineffective marketing techniques. Remember that the right Internet marketing company has a lot of connections in the marketing industry, whereas you’re likely to have none at all. If you do want to take this approach, then you should make sure you really know what you’re doing. Look into taking an online course in digital marketing to boost your skills and knowledge.
The substandard marketing company
Having said all of this, working with a bad marketing company could be even worse than taking the reigns yourself! While there’s a lot to be said about the many problems that overconfidence in your own abilities can bring, there is also much to be said about putting too much confidence in the hands of those who claim to be experts. Just as in any other industry, there are companies in this field that simply don’t know what they’re doing. Not every Internet marketing business is some angel that will be able to save your business.
You need to make sure that you’re signing up to work with an incredibly good Internet marketing company. These guys don’t come cheap, after all! You need to keep an eye out when it comes to these companies, because there are a bunch of potential problems that could really put a spanner in the works. What if their customer service is terrible? What if the methods they use to get results work only in the short term? And what if they’re using ‘black’ techniques? (More on that in just a moment!) You should ensure that you’re checking the online reputation of these companies, as well as the feedback they’ve received from previous clients.
Villainous techniques
Perhaps you’ve heard the term “black hat” before when you’ve explored the realm of Internet marketing. You may even know that it’s bad, though you’re not entirely sure why exactly that is. As clichéd as it may be, “black” Internet marketing techniques are bad and “white” Internet marketing techniques are good – or, perhaps, to be more accurate, “black” is illegal and “white” is legal. (And we’re talking in terms of search engine rules, not the actual judiciary reality of the real world!)
Photo courtesy of freezelight via flickr
Essentially, “black hat” or “black label” Internet marketing methods (and they’re usually SEO-based) actively use the sort of techniques that spam search engine algorithms with the sort of content that used to provide shortcuts to the very top of search engine rankings. Keyword stuffing, false leads, and unethical link sharing and selling are all parts of this game. Of course, black hat and black label SEO don’t often produce results, because companies like Google are very wise to their games these days. So you need to ensure that you’re looking into white hat and white label SEO if you want your campaign to go anywhere in the long-term.
“SEO” and “social media” are just buzzwords, right?
An alarmingly common problem is that business owners often find themselves trying a little too hard to go against the grain. Yes, you should be unique in your approach. But it’s possible to take that too far. If you’re of the opinion that SEO and social media are mere buzzwords as opposed to things that can actually help your marketing in big ways, then you’ve definitely gone a little too far from the beaten track!
Without the use of SEO and social media, you’re throttling the efficacy of your digital marketing campaign. And I mean really throttling. Like, Homer-Simpson-choking-Bart-Simpson level throttling. SEO and social media are what help your digital marketing breathe and expand to new corners of the Internet. Don’t try to be so unconventional that you don’t use these at all.
Problems with your business
And so we come to the least fun possibility of the lot. The one that’s probably the hardest the solve of all of them. Let’s say your marketing isn’t actually flawed. Perhaps you’re working with the best Internet marketing company in the business. You’ve invested in all the correct tools and employees, and at a reasonable price, too. You have all the data you need to make the right decisions. But business still doesn’t seem to be going anywhere. An SEO audit didn’t reveal any problems with your marketing approach, so what could the problem be?
Unfortunately, it could very well be the case that the problem is with your business. After all, all the great marketing in the world simply isn’t going to help you out that much if your website, product, or service really isn’t that up to scratch.
But how exactly can you tell if this is the problem? Well, this is why you need powerful analytics for your website and Internet marketing campaign. If people are being directed to your business in droves, then you should be able to tell. If they are, but not enough people are actually clicking through to complete a purchase, then this is a sign that something is wrong with what you’re offering, or how you’re offering it, as opposed to something being wrong with the marketing itself. In this case, you’re going to have to do some market and customer research in order to pinpoint the problems you’re having!
Ways To Create A Harmonious Workplace
/in Managing Your People, Talent Management/by StrategyDrivenNobody wants to come to work to be unhappy. More importantly, when you consider how much time your employees actually spend in the workplace, you can appreciate the need to need for your team to be happy at work. An unhappy and stressful work environment can have a very real impact on the mental health of your employees. As a business leader, you have a duty of care to ensure that the health and happiness of your team are maintained at a high standard.
From a business point of view, creating a happy workplace means that you will have a more productive team. There will be less sickness due to stress, and your team will work together in a more effective manner.
But, how do you prevent internal conflict and problems that stem from the way that the company is managed? Here are some ways that you can create a harmonious workplace.
Get Outside Help
If there are signs of any conflicts within the workplace, or the way that you are running the company seems to be bringing about stress and unhappiness, then this could end up being quite costly.
Seeking external help will mean that you get an outsider’s point of view. And a company that deals in dispute resolution and litigation solutions will be able to provide operational support and advice from a legal standpoint.
Have Policies In Place To Protect The Team
Many insecurities and stresses in the workplace stem from concerns over the fact that there are no policies that allow the team to feel secure. By making sure that all of their rights are taken into consideration in their contract and in the company policies and procedures will ensure that they feel secure and protected.
Foster A Policy Of Open Communication
Your employees have a right to know as much as possible about their workplace. Of course, there will be matters that they don’t need to know. However, if there are changes that may occur, consulting with your team and being open about them well ahead of their implementation will provide the time for any adjustments.
Be sure that you have an open-door policy, where you are approachable and free to answer any questions or deal with any concerns that your employees may evert have.
Encourage Your Team To Celebrate Each Other’s Successes
Success is something that should always be celebrated. You need to make sure that you create a workplace where this is standard practice.
As habits and behaviors are learned parrot fashion, you need to lead by example. Find the time each week to point out the success of the team, but also to highlight different personal successes. Don’t just focus on the same people each week though, and try and demonstrate a variety of skills and successes to celebrate.
A great way of encouraging your team to share in each other’s success is to create a noticeboard where they can leave positive thoughts about other members of the team. A ‘motivation station’ is great for building morale and making sure everyone feels part of the team.