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6 Fundamentals That Underpin Engagement – authentic organizations are high-performing organizations.

We began our research by asking people to describe their dream organization—one that feels authentic and within which it is possible for one’s best self to emerge. We’ve synthesized these ideal organizational qualities and have shown how some workplaces are making the elements of the dream real, inspiring the rest of us in the process.

Put together these multiple benefits – commitment, creativity, understanding, personal development, trust, purpose, and freedom—and you have created the fundamentals that underpin engagement at work. And we know that engagement is correlated with performance.

Why Should Anyone Work Here?The dream organization, then, is also the high-performing organization.


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About the Authors

Rob Goffee is Emeritus Professor of Organizational Behavior at London Business School, where he teaches in the world-renowned Senior Executive Programme.

Gareth Jones is a Fellow of the Centre for Management Development at London Business School and a visiting professor at Spain’s IE Business School in Madrid.

Rob and Gareth consult to the boards of several global companies and are coauthors of Why Should Anyone Be Led by You? and Clever, both published by Harvard Business Review Press.

Practices for Professionals – Bring Options, Not Problems

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The BIG Secrets of Enthusiastic Emotional Engagement.

What is engagement?

Better stated, how can you engage other people to become interested in you and your product or service? Dale Carnegie (How to Win Friends and Influence People) says by becoming interested in them. And he’s partially right.

The reality, and the secret of engagement is that BOTH people must be mutually engaged and mutually interested, and BOTH people must be intellectually stimulated and emotionally connected. Otherwise it’s just a conversation that will be forgotten, unless the salesperson is taking notes. #notlikely.

What is the secret ingredient of engagement?

The key to deepening a sales conversation, or any conversation for that matter, is to connect emotionally. Favorite teams, kids, college create emotion when spoken about, and the feelings and or situations are mutual.

The secret ingredient of engagement is emotion. Emotion is a key link to rapport, relaxation, and response. Emotion takes conversations deeper and becomes more open. The desire to talk and reveal becomes more intense. It pushes you to trade stories and discover similarities.

To help you get the picture of why engagement and emotional engagement are so important, and how to start the process, I am offering two examples and scenarios:

1. FIND THE LINK! What do you have in common with your prospect? That will build rapport and lead you to a sale faster than anything.

Contrary to popular belief, ‘Customer types’ don’t matter. That’s right, take your amiable, driver, tightwad analytic types and toss them in the trash. My favorite type of customer is one that has a wallet with a credit card in it. Oh wait, that’s everybody.

Here’s the challenge… If you spend 30 minutes trying to figure out what type of person you’re dealing with, and then all of a sudden discover you both like model trains – or your kids both play soccer in the same league – or you both went to the same college – or you both grew up in the same town – or you both like the same sports teams – you will most likely make the sale no matter what type of person he or she is.

Personal things ‘in common’ lead to a friendship, a relationship, and lots of sales.

2. FIND THE MEMORY! If you can find one thing about the other person, and do something creative and memorable about it – you can earn the appointment, build friendship, create smiles, and make a sale.

I was courting a big client in Milwaukee. Found out the guy liked chocolate and was a Green Bay Packer fan. The next day I sent him a Packer hat full of chocolate covered footballs. The next day I was hired. Coincidence or luck? I have no idea. I just continue to do the same type of thing as often as I can, and continue to make sales.

I was courting a big client in Seattle. Found out the guy liked baseball. Sent him a Louisville Slugger baseball bat with his name engraved on it. Needless to say I hit a home run (sorry for that).

INSIGHT: To establish the ultimate long-term relationship and to be memorable in the service you perform, you need personal information about your prospect or customer. Information that provides you with insight, understanding, and possible links. (And, oh yes, lots of sales.) The difference between making one sale and building a long-term relationship lies in your ability to get this information.

BIGGER INSIGHT: The more information you have, the better (and easier) it is to establish rapport, follow-up and have something to say, build the relationship, and gain enough comfort to make the first sale, and with consistent follow-through, many more.

BIGGEST INSIGHT: If given a choice, people will buy from those they can relate to. People they like. People they trust. This stems from things-in-common. If you have the right information, and use it to be memorable, you have a decided advantage. Or you can decide “It’s too much work, I can make the sale without it.”

This philosophy gives the advantage to someone else – your competitor.


About the Author

Jeffrey GitomerJeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

Motivation Is An Inside Job

Why do we do what we do? What causes us to succeed, fail, procrastinate? Is it our environment? Our biology? Our New Year’s resolutions? There’s much debate why our motivation goals fail and how to resolve them. I believe we’re addressing the wrong issues.

Why Promoting Behavior Change Causes Resistance

Everything I’ve read on resolving ‘motivation’ issues focus on behaviors: why, how, when. Courses, keynote speakers, books, attempts to pump up, stimulate, and otherwise inspire. All trying to cause the ineffective behaviors to change to effective ones. But change doesn’t happen this way. Motivation involoves both shifting beliefs, and creating new habitual behaviours, that our unconscious status-quo will accept and adopt over time.

Here’s why: A behavior is the action – the representation – of a (largely unconscious) belief. Lasting behavior change occurs only when there is first a shift in the beliefs responsible for the behavior (Complex, due to the habitual and systemic nature of our belief?behavior connection).

So: a belief change will trigger a new behavior to match the new belief.

Trying to change a behavior, without changing the underlying beliefs first, causes pushback because our status quo is being disrupted and threatened. So new behaviors to respond to Commit! Achieve! will create resistance without the necessary buy-in from the foundational beliefs that caused the problem.

To effectively motivate ourselves and others, we must facilitate an unconscious shift from the ineffective beliefs to successful ones, and then introduce new commensurate behaviors. While there are certainly helpful training and coaching approaches to accomplish this, one way to get there is by listening to our Internal Dialogue.

A Case Study in Motivation

I’m going to use myself as a case study, as I have had a continual issue motivating myself to get to the gym. Basically, I trigger my healthy beliefs whenever I hear my Internal Dialogue rationalizing why I don’t need to go. Motivation is an inside job.

Here’s how I do it. I deeply believe I’m a healthy person, and that the gym is a necessary evil to maintain my identity. Whenever I hear my inner voice making excuses [“It’s so cold outside. You really would be better off staying inside where it’s warm.”] I have a trigger that pings me to shift me over to my higher-level beliefs Self, Health, Excellence – who I am. “No, you idiot. You’re a healthy person because you work out, so shut up and bundle up and get out the door.”
Indeed, by listening to my Internal Dialogue in many situations, I’ve trained myself to automatically counter non-motivating behavior with my higher-level beliefs that will then motivate me. (I have written a chapter on how to shift from behaviors to beliefs in my new book What? Did you really say what I think I heard? that’s offered free at www.didihearyou.com.)

Motivating Our Teams to Excellence

We can adapt this for our teams. Right now, we tell them ‘how’ and ‘why’ to succeed. We are hiring keynote speakers to ‘Motivate’ our sales forces and leaders, bringing in consultants to ‘Motivate’ more success. But all this is accomplishing is pushing new activities into the habitual status quo and merely getting some meager shifts that last a brief time. Then we blame the failure on our staff or the training.

Let’s motivate by teaching folks to listen to their own Internal Voices. Here are a few pointers (and again, my new free book has an entire chapter on how to accomplish this):

  1. Listen to your Internal Dialogue when you hear yourself making excuses. Behind every resistance is a belief that is holding the ineffective behavior in place.
  2. Notice the underlying beliefs that keep your current ineffective behavior in place and see if you have other beliefs that might be reweighted to take over for the ineffective ones (In my case, I move ‘health’ up on top of ‘comfort’ when it comes to the gym).
  3. Shift/reweight beliefs to put the effective ones on top.
  4. Add new behavioral choices that match the reweighted belief.

It’s more complicated than merely attempting to add some new behaviors, of course. But the change will be permanent. And you can use the skill any time change is required.

Begin the process of listening to yourself more closely and more often. If you want to learn more about bridging the gap between what’s said and what’s heard (www.didihearyou.com) I’m offering the digital book for free to make sure everyone has the capability to communicate, change, and motivate by truly listening. Or go to www.sharondrewmorgen.com to learn more about facilitating change in sales.


About the Author

Sharon Drew Morgen is founder of Morgen Facilitations, Inc. (www.newsalesparadigm.com). She is the visionary behind Buying Facilitation®, the decision facilitation model that enables people to change with integrity. A pioneer who has spoken about, written about, and taught the skills to help buyers buy, she is the author of the acclaimed New York Times Business Bestseller Selling with Integrity and Dirty Little Secrets: Why buyers can’t buy and sellers can’t sell and what you can do about it.

To contact Sharon Drew at [email protected] or go to www.didihearyou.com to choose your favorite digital site to download your free book.

Corrective Action Program Best Practice 4 – Initiator Feedback

StrategyDriven Corrective Action Program Article | Condition Report | FeedbackActive employee engagement is critical to corrective action program effectiveness. Not only are engaged employees more dedicated to reporting the occurrence of adverse conditions and trends, they are more also more committed to identifying and implementing corrective actions. Subsequently, leaders should proactively involve employees throughout the corrective action process.


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About the Author

Nathan Ives, StrategyDriven Principal is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.