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Web Design Tips for Plastic Surgeons

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StrategyDriven Online Marketing and Website Development Article, Web Design Tips for Plastic SurgeonsWhen creating a website for your plastic surgery practice, your aim should be to convert your visitors into clients, but that doesn’t come on a silver platter. You have to work for it by ensuring your site is easy to navigate, loads fast, has the right content, can be found through organic searches, and reflects your brand identity.

That may seem like a lot of work, but it isn’t if you get your web design blueprint right. Read on for basic web design tips to keep in mind when creating your plastic surgery website.

Prioritize SEO

Search engines are the regulators of the internet. It is hard to find someone who gets into a website without first passing through Google or Bing. So, when designing your website, keep all the elements of search engine optimization (SEO) in mind. An SEO friendly web design will not only help boost your ranking and increase your domain authority but also complement your plastic surgery marketing plan and expedite your growth.

Simplify the navigation

This has little to do with the search engines and a lot to do with your visitors. Any effective website should be easy to navigate both for the frequent visitors and the first-timers. If a user is on your site for the first time, they are likely to leave if they can’t find the link to a webpage they are looking for. That will be one potential client lost, and if more and more visitors do it, your bounce rate will shoot, undercutting your other SEO efforts.

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Keep Things Simple

Simplicity is crucial in retaining first-time visitors to your site. A landing page crammed with visual and textual content can be confusing, and not many people may have the patience to pore over all that information. If you have an extensive service catalog or simply too much information to post, create many web pages, and optimize your navigation bar for easier content location.

Don’t forget your mobile users.

With more people using mobile devices to access the internet, there is a need to ensure your plastic surgery website is mobile-friendly. Failing to optimize your website for mobile access is one easy way to turn away the bulk of the internet without even realizing it. Ensure your site doesn’t have unnecessary elements and visuals that may not fit or load properly on the smaller smartphone screen. If that’s too much to ask, provide different URLs for your mobile visitors.

Be comprehensive and informative

Plastic surgery is a massive decision to make on the client’s part when you think about it. Most prospects don’t know what it entails and will drain you with questions on your first appointment. You can save yourself this by ensuring your website has answers to all basic questions clients may have. It should include service descriptions, financial information, pre-op and post-op information, and expectations for clients.

Endnote

Albeit relatively young, the plastic surgery industry is hyper-competitive. However, with a well-thought-out web design strategy, you can boost your web presence and pull yourself closer to the leading lights. Hopefully, the above tips give you a place to start as you look to build a highly converting website.

4 Strategies that will Make You a Successful Internet Entrepreneur

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StrategyDriven Entrepreneurship Article |Internet Entrepreneur|4 Strategies that will Make You a Successful Internet EntrepreneurThe world of business has transformed dramatically in the age of the internet. We live in an age where you can cut it out as an online entrepreneur online with the rising number of business opportunities cropping up in the digital space. You will also appreciate that competition is stiffer in the fast-paced digital space. Well, the answer to being a successful internet entrepreneur is in being innovative and ready to adapt. Here are key strategies that will help you grow as an Internet entrepreneur.

Design unique products and services

Customers are willing to pursue alternatives that will meet their needs. Therefore, you need to design your products to stand out from what everyone else is selling. For example, if you have an eCommerce dealing with handmade leather shoes, you should do due diligence and research on what is being offered in the market. That will give you an idea to fine-tune the designs or other facets of the product to beat off the competition.

Ensure that you have a business plan

The need and usefulness of a business plan cannot be overstated if you are to grow your online venture. It is the map that shows you where your business is moving next. It clearly outlines the strategy that you will use to achieve your business goals. Also, a good business plan offers room for business expansion. Hence, for your online business to thrive, you will need to have a sense of direction that is well detailed in a business plan. That way, you will always have a reference when you need to make a significant business decision that may affect the results.

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Invest in a good computer and maintain it!

Being in the digital space will undoubtedly require you to access the internet consistently. You might need to follow up on the feedback from your client base, upload images of your products, and write descriptions as well as add content to your business social media pages and the website, etc. It will require you to have a reliable and fast computer to keep your business running. It is thus smart to invest in a good computer and keep it running smoothly to avoid business downtimes.

One way to ensure that your computer is efficient is by carrying out regular maintenance practices. This will help that you will avoid glitches and slow performance. For example, clean up the junk from your computer. Invest in a good antivirus and tools to protect your personal and business from cyber threats.

You should also keep upgrading your software tools from time to time, including the OS. For example, if you are running on Mac, you can upgrade to the latest macOS Big Sur to tap into the latest features for your productivity. This guide will help if you can’t install macOS Big Sur or you run into any issues upgrading. Invest in a good phone or tablet as well to streamline your access to business, anywhere. There are also great tools that will boost your online business ecosystem, depending on your venture. Some of the best tools you can use are Canva, Buffer, MailChimp, Slack, Google Drive, Asana, etc.

Research on your competitors

No matter how original your business idea is, there will always be other entrepreneurs who are dealing in commodities that resemble yours. This means that there will be business competition which you will need to address. To stay ahead of the competition, you need to determine who you are competing with, their strategies, and what makes their business thrive. The knowledge will help you design strategies that will help you sell your products to a greater audience base and appeal to many customers. You will also know the areas to put more effort into.

Where will you research your competitors? The beauty is that every business worth it’s salt will have an online presence. You can look into the websites, social media pages, search engines, etc. Again., there are tools that can help you research your competitors like sprout social, social blade, SEMRush, Ahrefs, BuzzSumo, etc.

Wrap up

There has never been a better time to start an online business than now. The internet has connected people around the globe, and that has made it easier for smart entrepreneurs. Trends point towards a better future for Internet entrepreneurs. However, you will have to beat the rising competition to be successful. You ought to be innovative and creative to establish authority. Be ready to make mistakes and learn from them.

Corporate Event Planning Mistakes to Avoid

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StrategyDriven Marketing and Sales Article | Corporate Event Planning Mistakes to Avoid83% of corporate marketers believe that business events are more useful in driving sales than awareness. With this in mind, you can’t afford to make mistakes when planning an event for your company. Although mistakes are bound to happen, they can be costly to your business.

Here are some common mistakes that can happen and how you can avoid them.

Lack of a Definite Goal for the Event

You should never start planning an event without a clear goal and objective. You need to deeply understand how the event will boost your business. Is the end goal to make employees more knowledgeable or skillful?

Once you have a goal in mind, set clear and measurable objectives, like the number of registrations you’re targeting. Whatever your objective, it should be measurable and concrete. Share them with your team for brainstorming and informed decision making.

An Underwhelming Agenda

While you might have a plan for the event, it may not be what the attendees want to experience. Make sure you’re delivering a life-changing experience by looking at the list through the attendees’ eyes.

Questions to ask yourself include:

  • Are the topics in the agenda fresh and relevant
  • How engaging are the presenters or speakers
  • Is there a communication strategy in place to let the attendees know what to expect?

You’ll need a mind shift to be able to pick what matters to them most.

Planning Late

One of the greatest enemies of progress is procrastination. If you want to pull off a successful corporate event, start planning as early as possible. Waiting until the last minute can bring a host of problems later and you could end up not selling half as many corporate event venue tickets as you would want to.

As soon as you set a date for the event, come up with the occasion’s general scope. You also need to draw up a budget as soon as the date has been set. Book a venue in advance while you still have many options to work with. Remember, hotels and other venues tend to have many bookings all around the year.

If you plan to invite guest speakers, book their services early enough. Do your research to see what you can expect from your performers, including the entertainment band. Create a checklist, and as you make your plans, map out all the steps, and determine when they should be completed.

Not Checking the Competition

It can be counterproductive to plan an event and discover a more competitive one happening on the same date. It goes without saying that only one event will draw people in their numbers. You don’t want to take chances as you don’t know if that event will be yours.

Due diligence is essential to check for events scheduled on the same date as yours. Look at industry gatherings for sporting events and local events in your proximity. Once you’re sure the calendar is clear, you can send out “save the date” notifications to your guests. This gives those interested in your event enough time to mark their calendars.

Final Thoughts

Organizing a corporate event is not easy without the right skill set. Sometimes, you need to engage professional event planners like MTI Events to help you pull off a successful occasion. When planning from an expert perspective, you’ll cut down on these mistakes and more.

Let’s Take Your Job Prospects To New Heights

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Are you interested in taking your career to new heights? In doing so, you will be able to obtain a higher income and improve your quality of life. You could also put yourself in the perfect position to manage or even own a business in the near future. If you have the right level of ambition and a strong determination to succeed, there are no clear boundaries on what you might achieve. So, let’s explore some of the best ways that you can boost up your carer.

Fix Your CV

First, you should definitely consider fixing your CV. If you think about it, this could be the first thing that might be blocking you from finding success on the market. Business owners and recruiters could be taking one look at your CV and deciding that you are not the right person for the job. The good news is that there are easy ways to correct your CV and ensure that it is guaranteed to impress any business owner. To do this, you need to start by ensuring that your CV is clear and to the point. It should fit a specific position that you are applying for perfectly which means that you do need to tweak it for each application.

You might also want to think about adding in a USP. This is something that will make your CV stand out from all the other CVs that could be viewed on the same day. Your USP could be anything from a second or third language to a fun example of work experience.

Set Yourself Up For The Right Promotion

Of course, one of the easiest ways to reach new heights in your career is to make sure that you are thinking about how to gain a promotion in a business that you are already a part of. To gain a promotion, you first need to make it known that you are ready for the new challenges and responsibilities that a role like this will include. Once you have done this, you can then think about making sure that you look like the perfect person for the job. It’s absolutely vital that you take the time to go the extra mile for the business and your clients.

Build Your Profile

You should also ensure that you are building up your profile and in particular focusing on your presence online. Be aware that these days it’s quite common for employees to search for a potential recruit rather than waiting for them to apple for a position. They can only do this if you do have a clear identity through social media. While people are often wary of putting themselves out there on social media, doing so could lead to fantastic results and ensure that you can get that call from a company that you haven’t even heard of with a job offer.

Gain new Qualifications

Of course, if you want to make sure that you are more hireable and an option for different positions on the market, then you do need to think about exploring new qualifications. This is easily one of the best ways to grow your career and these days it’s easier than ever to gain the qualifications that you need. You don’t have to spend a fortune or a lot of time getting qualifications. Instead, you can work from home in your spare time while you’re still completing your main job.

Explore Freelancing

Finally, you might want to escape the rat race altogether and instead branch out on your own. It is possible to do this if you become a freelancer. As a freelancer, you will be able to make sure that you can work as much as you like and build a network of clients that love your service. Once you have done this, you could even put the building blocks in place for your own business.

We hope this helps you understand some of the different paths you can take when you are looking to improve your prospects on the job market and in the world of business today. Regardless of whether you are comfortable working for other people or you would like to branch out on your own, there are lots of possibilities available to you here. It’s also a fallacy to say there’s a point where you can no longer pursue a possibility like this. As long as you have the right mindset, nothing, not even your age, should stop you from reaching for new goals in your working life.

Why Adaptability is the Key to Business Success

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StrategyDriven Innovation Article | Why Adaptability is the Key to Business Success

If 2020 has taught us anything, it’s how quickly things can change. Almost overnight, the world was plunged into a new era of lockdown restrictions and social distancing as the COVID-19 spread from one country to another. As well as causing a global health crisis, the on-going pandemic has caused economic instability and turmoil for businesses. However, organizations that have been able and willing to adapt to the necessary changes have been the ones to thrive.

While the COVID-19 pandemic may be an extreme example, it highlights just how important it is for businesses to be adaptable. When you can modify your operations or accommodate changes to your industry, you’re far more likely to survive. To learn more, take a look at these three reasons why adaptability is the key to business success:

Evolution

Industries change over time, which means your business needs to evolve too. With continuous improvement tools, you can ensure that your business continues to evolve in a way that facilitates on-going success. The introduction of technology revolutionized the workplace, for example, but businesses who failed to embrace the changes soon fell by the wayside. Conversely, the organizations that used tech to enhance their processes triumphed.

No business remains static, so changing in positive ways is always going to be better than the alternative. As your business evolves, you have the opportunity to expand your operations and increase your profitability. Without being adaptable, you’ll never grow your business successfully, which means evolution is critical to long-term commercial success.

Fast Responses

Being able to respond to things quickly means you can minimize losses, protect your enterprise, and capitalize on new areas of profit. Similarly, a sudden surge in demand for products or services won’t throw you off your stride. Instead, you can adapt your operations to respond to the demand and enjoy the unexpected increase in your profits.

There are numerous factors that can affect business performance, such as environmental disasters and economic downturns. Often, you’ll need to make strategic decisions swiftly, if you want to avoid unnecessary financial losses. When you can scale your business swiftly in response to external factors, you can ensure that you’re operating efficiently, productivity, and with minimal waste.

Effective Teams

An adaptable business recognizes the need for varied skills and talents. As such, you’ll be eager to hire personnel who can drive your business forward and facilitate growth. Similarly, you won’t be afraid to make changes to the workforce when the need arises. Currently, we’re seeing a shift away from static work environments to remote, distributed teams. Unsurprisingly, it’s the businesses that can adapt to this way of working that will benefit the most from the global talent pool and the reduced cost of maintaining a distributed staff.

Being More Adaptable

With so much of your success depending on your adaptability, it’s vital to incorporate this attribute into as many areas of your business as possible. By making adaptability a core tenant of every business decision, you can create an enterprise that’s inherently adaptable and primed for commercial success.