A VETERAN OWNED SMALL BUSINESS | Call or text now for a FREE consultation: +1 (770) 765-3692 | Website LoginReaching your audience in today’s hyper-connected world is more difficult than ever. Not only must your content be relevant and engaging, it must capture your audience’s attention through any of a number of platforms while competing with an enormous number of other publishers vying for the same limited reader/viewer attention. Winning this battle may be as much about timing as it is about content.
When you sit down to think of a new way to market for your business this year, one of the first things which might come to mind is creating a website which will share your story, your products and show people who you are. A website is a window to your business and many people upon hearing your name will search for you online in the hopes of getting a better understanding of your business. The landing page of a website is the most crucial thing of all to add to your site, and here is how to make a great one.
Links, links, links
When it comes to making a website which will connect you to your business and make sure that people can connect with all aspects of the business you will want to ensure that you places links all over the website which will help people to find what they are looking for. Links to social media channels can be placed in either the header or footer on every page and things such as links to other blog posts on your site can be added as you create new ones. You want to make it as easy for people to connect with you as possible.
Good navigation
Every website needs a good style of navigation to make it as easy as possible for people to move around the site to get to where they need to go. When it comes to planning a sitemap for your website and making sure that your customers can find pages easily you will want to make sure that the menu is in a prominent place at the top of the page and also that you have a search bar on the header so people can make a search to find what they need.
Stunning imagery
Images speak 1000 words, and images are the perfect way to breathe some life and character into an otherwise dull landing page. When you want people to visit your website you want them to see something they like and click through rather than leave the site and cause you a large bounce rate. Images can be exactly what you need to entice people into your website and make them want to know more. If you were visiting a website and you saw a page which had a recipe for cookies with no image, and another site with an image: which one would you want to explore? Images are the key to making a statement and the key to making people want to engage with your brand.
Featured posts
A great way to entice customers further into your website on the landing page is to add some featured posts on there which people can visit directly from the homepage. When choosing featured posts for your landing page make sure that you think about the season, what’s popular at the moment and which of your posts seem to be the most popular. 3 featured posts is usually enough and will cause people to want to stay and explore your website further.
Clever branding
When it comes to making yourself know to the world and getting people to recognise your brand and logo, you need to be smart about it and find a way to place your branding in as many places as possible. The header of your website will likely feature a logo and then you can add the logo to other parts of the landing page to really make people familiar with who you are and what you look like. It is a kind of subliminal message which should work wonders for your brand.
Amazing content
When it comes to making an amazing landing page and an engaging website in general, content is key. Content can be anything from images, videos, articles, social posts and more which you share with your audience to gain a response. Have a think about making a video to introduce your brand or demonstrate the use of a product and have this in a prominent place in the landing page. Video can be very engaging and an ideal way to keep people on your website for longer.
Good SEO
SEO is essential if you want to be successful on the internet and even though you can’t necessarily see SEO at work on your landing page, you should still take the time out to do it. Think about changing your meta title and description to include lots of keywords which suit what the website is about and what you can offer to your customers. Ensure that you have keywords all over the landing page in different places to make search engines rank you higher. It is a time consuming task to do but it is more than worth it for your exposure in the end.
A cohesive theme
When it comes to making your website the best it can possibly be you need to pick a theme and stick to it. Luckily, most CMS platforms such as WordPress have many themes you can choose from, and it means that you can have a consistent colour palette, font and design all throughout your website. Having a dynamic theme from the moment the customer steps into your world is crucial if you want to grab onto them and keep them interested.
Testimonials
One of the things which can sometimes be ideal to add to a landing page for your website are testimonials. If you have had customers in the past who have said wonderful things about your business and who would support you through anything, you can add their testimonials on the landing page to prove to new customers that your products and services are worth their money. Having reviews front and centre on your website shows the viewer that you have nothing to hide from them and it will immediately create a foundation of trust between you. The more testimonials you can add the better, and people will trust that you mean what you say and will be more likely to buy things from you.
Nathan IvesLike most entrepreneurs, Nathan Ives wanted to bring his digital products to market without impacting his family’s already tight budget. So began a ten year journey of research, trial, and error to develop an inexpensive, fully integrated, and rapidly deployable digital products platform.
Today, Nathan Ives’ creative genius drives the elegant professionalism of numerous online businesses and digital product platforms. His flagship website, www.StrategyDriven.com, hosts hundreds of digital products – ebooks, videos, podcasts, articles, and full-scope training programs – and has been visited by over 1 million people and garnered over 10 million page views.
Nathan solved both the financial and technical challenges of creating a truly integrated Digital Products Platform, one that automates the marketing, lead capture, sale, and delivery of digital products without the need for expensive third party services. With this knowledge and experience in-hand, he developed the Digital Products Platform training program; showing entrepreneurs and business owners how to get their digital products to market effectively and inexpensively.
Nathan Ives online training programs are copyrighted and offered by StrategyDriven Enterprises, LLC. These programs support StrategyDriven’s commitment to providing entrepreneurs with the planning and execution advice, tools, and practices needed to create greater organizational alignment and accountability for the achievement of superior bottom line results.
Contact Nathan Ives
Phone: (770) 284-0926
Email: [email protected]
Website: https://nathanives.com
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StrategyDriven Enterprises, LLCStrategyDriven is dedicated to providing executives and managers with the planning and execution advice, tools, and practices needed to create greater organizational alignment and accountability for the achievement of superior results.
We help our clients create and execute a clear, forward-looking strategy – translatable to the day-to-day activities of all organization members – that’s critical to their realizing success in today’s fast paced market environment. Not only does a compelling, well executed strategy align individuals to a common purpose, it ensures that purpose best serves the company’s mission.
The StrategyDriven website provides access to a wide array of best practice business planning and execution tools, streamlined process flows, how-to articles, example-rich podcasts, and customizable ready-to-use program management templates. Premium Members receive access to over 200 members-only articles, whitepapers, models, and tools and templates; providing an in-depth look into critical business performance areas; placing specific focus on the alignment of organizational standards, programs, and behaviors to the optimal achievement of mission goals. Sevian Business Program purchasers receive fully implementable business performance improvement processes out-of-the-box, enabling the acceleration of business growth and heightening of operational efficiency needed to significantly improve bottom line results.
Collectively, our products offer business leaders the opportunity to access the knowledge of a highly educated and experienced staff without the associated overhead expense.
At StrategyDriven, our seasoned business leaders deliver real-world strategic business planning and tactical execution best practice advice – a blending of workplace experience with sound research and academic principles – to business leaders who may not otherwise have access to these resources.
Contact StrategyDriven Enterprises, LLC
Phone: (770) 765-3692
Email: [email protected]
Website: https://www.strategydriven.com
StrategyDriven Service Provider Network Provider Network Disclaimer
Customers are the cornerstone of your business, and they are what are going to help you keep your doors open for years to come. It’s a wise idea to work hard to get your business noticed by customers and ensure people are talking about you in a positive manner.
Unfortunately, you can’t sit back waiting and hoping that clients find you and start handing you their hard-earned money on a regular basis. You have to put in the hard work to guarantee consumers not only know about you but that they also understand the benefits of doing business with your company.
Offer Exceptional Customer Service
One proven way to stand out amongst the crowd and cut through the noise is to offer exceptional customer service on a consistent basis. It’s your job to train your employees and make sure they understand the importance of treating customers with respect and solving issues in a timely manner. People remember companies that treat them well and will then have the urge to tell others about their positive experience.
Implement A Solid Marketing Strategy
Get your business noticed by customers by implementing a solid marketing strategy that catches people’s attention. One idea is to hire a company to assist you with your SEO services so you rank higher in the search engine results and can grow your business. In addition, come up with creative approaches you can use both online and offline that explain to consumers why it’s worth their time to learn more about your company.
Deliver on Your Promise
What you don’t want to do is make a lot of different promises to customers and fail to deliver on any of them. Make it a point to not only do what you say you’re doing to do but also go above and beyond to exceed your client’s expectations. You’re more likely to get noticed by customers when you present a wow factor to them and impress them with your high-quality products or services. This is also a way to build trust and get consumers to stick by you through thick and thin.
Leverage Your Online Reviews
The fact is that people want to buy products from a company that has notable reviews and high ratings from other customers. When they hear of positive experiences from friends, family and other consumers they’re more prone to want to check it out for themselves and spend their money. Not only collect online reviews, but also leverage these remarks by posting and publicizing some of the strongest ones out to the public and through your marketing materials.
Conclusion
Give yourselves a better chance at strengthening your business and winning over new customers by using these tactics to get yourselves noticed. It’s not enough to launch a product or service and then do nothing to promote your offerings. Enjoy the fact that business will be booming and you’ll have a lot stronger reviews and more satisfied customers after having made these changes.
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